The Rise of Facebook Mobile

Facebook recently announced that the site now has 150 million mobile users worldwide. Much of this has to do with the rapid growth of app usage, specifically on smartphones.Perhaps not surprisingly, social networking apps are the the fastest growing category of all apps, with download rates increasing by 240% in the last year. Of these, Facebook apps are tend to…

Even the most successful companies have a limited number advertising dollars to spend. Given these restrictions, it doesn’t pay to just pour money into every conceivable marketing medium there is and hope for optimal results. Instead, it makes sense to consider the actual outcome of your marketing efforts, and think about how the customer perceives different types of advertising. Below…

Okay, so you’ve got a thriving blog and have gone through the steps to earn a sizable readership. This is commendable – many blogs never move past a writer’s immediate friends and family. However, as much as you may love posting about your subject matter, keeping a large audience of readers happy with fresh content is no small task, and…

We’re really excited to see SnapABug’s Flowtown integration go live today. Imagine This A visitor hits your website You start a SnapABug chat with them You instantly see the visitors name, occupation and influence score (Klout) That visitor gets imported into your Flowtown account as a lead Flowtown follows them on Twitter from your Twitter account Your 30 day follow-up…

It goes without saying that as more and more people transition to smartphones, the app industry will only get hotter. Pew’s recent report on mobile apps provided us with a wealth of information on the subject, including use demographics, most popular apps, frequency of use, and cost/number of downloads. These numbers make it clear that apps are becoming an increasingly…

Rushmore is a classic comedy about love, rivalry, and… social media? Well, not exactly, but this film does offer some advice for the aspiring marketer without  even intending to. By keeping in mind what Max Fischer learned about life through his escapades at Rushmore Academy, anyone with a passion for new media, viral content, and turning fans into customers can…

“Ever wonder why your ice cubes taste so boring?” “Does your milk taste sour when you take a sip of it?” “You ever have a big problem taking care of your eggs and keeping them from getting squashed or spoiled?” “Ever wonder what the heck you’re going to do if you’re out on a picnic and you have an ice…

Everyone has heard of Maslow’s Hierarchy of Human Needs, but do the famed psychologist’s theories hold for online life? Well, just as Maslow studied Einstein and Douglass to determine the motivations and curiosities of human, one too can study social networks to determine what drives online users to the act the ways they do.

A study by Pew Internet was recently released, which focused on mobile phone behavior among American adults. In this study, it was determined that 72% of American adult cell phone users send and receive text messages on a regular basis. While this is similar to the percentage of American teens that send and receive texts (87%), American adults still send…

The biggest social media platform on the planet boasts a wide array of communication tools businesses use to find and engage their target communities. These digital features have been employed to hold contests and other public relations campaigns, increase email, RSS and other forms of subscription to web properties, communicate Facebook promotions to boost sales, and many other ways to…