Top 10 Ways to Follow The Right People On Twitter

It is a commonly accepted fact that one of the best ways to grow your network on Twitter is to go out and follow new people. Assuming you’re following people with the same interests as you/your company, and that you have an engaging Twitter strategy, you are likely to get a follow back. So, how do you find these perfect…

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By Guest Contributor on Oct 25, 2010

Why Email Marketing Is Still In Vogue

With the recent advancement and diversification in online marketing strategies, some might think that email marketing is a relic of the past; but the numbers tell a different story. Not only is marketing via email a cheap alternative to other forms of direct marketing, but the ROI is also exceptionally high – giving marketers the best of both worlds. Here…

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By Dan Martell on Oct 25, 2010

The Evolution of the Geek

When one hears the word ‘geek’, images are conjured of pocket protectors and nightstands made out of old comic books. That old notion of geek-dom has since evolved into a new, tech-savy, and dare we say ‘cool’ geek’

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By Dan Martell on Oct 19, 2010

The Value of an Existing Customer

Have you ever wondered how much an existing customer was worth? Well, in most cases its a lot. In fact, it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. The following graphic details the the most interesting findings of several recent studies focused on customer acquisition, retention and attrition rates….

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By Ethan Bloch on Oct 17, 2010

Real-Time Social Influencer Notifications in WordPress

The folks over at Web Design and User Experience Agency Digital Telepathy, creators of SlideDeck, have built a rocking Flowtown WordPress Plug-in. Now anyone with a WordPress blog can seamlessly integrate their Blog with Flowtown! What does that mean? Social Notifications. 1. Someone comments on a blog post 2. This person gets automatically imported into Flowtown 3. You get notified…

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By Ethan Bloch on Oct 16, 2010

Flowtown Now Integrates With Constant Contact!

We are excited to announce that Flowtown now fully supports Constant Contact. This means that any Constant Contact user can instantly dump a ton of demographic and socialgraphic information into any Constant Contact subscriber list. Segments like Age, Gender, Location, Social Network and influence can be added to any subscriber list in seconds. How’s it work? 1. Choose the Constant…

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By Ethan Bloch on Oct 15, 2010

Social Media Insights From The Big Lebowski

The Big Lebowski is a comedy classic about kidnapping, mystery, and a whole lot of bowling. We doubt the Coen Brothers had social media in mind when they released the movie in 1998, but the outrageous events do contain some unintentional lessons for the content marketer if you read between the lines. From the chilled-out “Dude” to the hot-headed Walter,…

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By Ethan Bloch on Oct 12, 2010

The Social Buying Universe

Social buying or group buying websites have become increasingly more popular over the past few years, and with the business being reportedly worth more than $1 billion, a flurry of new investors has bumped their net traffic 75 times higher than last year. Here is a look at some of the most popular social buying sites, including: Woot!, LivingSocial, Gilt,…

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By Dan Martell on Oct 12, 2010

What Startups Can Learn From Watching “The Social Network”

The critics just can’t get enough of The Social Network, a movie about how Facebook was created. Rotten Tomatoes (where the movie currently holds a sparkling 97% rating) called it “one of the year’s best”, citing how true to life and realistically portrayed the film is. And startup founders have more to gain from watching this movie than anyone. Though…

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By Dan Martell on Oct 10, 2010

How To Market Like a Pro on Twitter

By Rachel and Shane Snow Twitter: it’s the net’s largest micro-publishing service. In 2009, Nielson Media Research presented a global growth rate of 1,382%. That was over 1,100% higher than Facebook’s growth. With over 105 million registered users in early 2010, Twitter gets around 300,000 new users to sign up daily, 10 million unique visitors each month, 600 million search…

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By Rachel and Shane Snow on Oct 6, 2010
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