What’s The Value Of Content Marketing?

Content marketing is a rather new skill that no online business should attempt to avoid. It seems every conference you attend today, and every guide you read mentions the importance of content marketing, but where does the value truly lie? A robust content campaign requires a significant investment of time and money, so if you’re going to do it, you…

As you know, Flowtown is at the forefront of social marketing, and we pride ourselves on our ability to help so many small businesses (now over 26,000 of you) get ramped up and successful on social media. Recently, we’ve been hard at work building the next generation of Flowtown and starting next week we’ll be rolling-out, testing and iterating on…

The Internet has replaced many of the most important aspects of business that were once either hidden or handled through traditional means. One would manage their reputation through the press, with television commercials, and by promoting word of mouth. Today, people are learning more about businesses online than through any other media source and as a result, the “Trolls” now…

Want to boost your internet presence while improving customer relations at the same time? Look no further than social media. Seems like Dwight, that lovable, neurotic nerd from NBC’s The Office — and Dunder Mifflin Paper Company’s top salesman — has a few thoughts on it, as well. So let’s see what Dwight says about how you can use social…

Everyone loves the Parker Brother’s classic game of commerce, Monopoly. The game has gone through probably hundreds of reincarnations based on various pop-culture trends – mostly movies. That said, we thought it was about time build a version of the game based upon the social media world. Of course we couldn’t include all the sites you use and love, but…

There is a tendency in marketing to focus only on the people who buy something from your business. After all, why should you care about anyone who was just window shopping through your website? Well, smart marketers know that every visitor is a potential customer, and if someone doesn’t make a purchase, there is a valuable reason somewhere in the…

Remember back when this whole internet thing really took off, and any fool with an Angelfire or Geocities account could make a website? Those were the days: gaudy fuschia backgrounds with florescent text, run-on sentences, flashing buttons, automatic music players, frames that didn’t work — it was a time of great experimentation (and great failure), and I don’t know about…

A big question we hear a lot is: Where does social fit in a day where I have 1,000 things to do and 10 minutes to do each? When it comes to Twitter knowing exactly where you should spend this 10 minutes is the difference between a thriving vs. dormant Twitter account. The acquisition of Who Should I Follow? will…

“Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet – from giants like Starbucks and IBM to the local ice cream shop — are exploring social media marketing initiatives.” That quote, from Michael Stelzner, the founder of…

From Commodore to iPad, the members of Generation X saw some incredible advancements in technology and computing. This techno-lution shaped them into the mass-consuming technophiles we know them as today. Let’s take a look at the journey of this plugged-in generation.