How to Really Get Conversions from Social Media

Diligence. That’s it. There is no skill required, no tool necessary, no special knowledge to get you leads through social media. If you are diligent, you will succeed. Of course, there are tools, techniques, skills, and special knowledge that can make it a whole lot easier and more successful. Even with these, you still need diligence. The tools are out…

As Twitter continues to wax in popularity, the disparity of Twitter users across all demographics continues to wane. But as the Pew study also indicates, there is still a large portion of Internet users who continue to have no involvement with the site.

Facebook, the social networking prodigy, is growing at an astounding rate. Far from just a fad, Facebook is proving that it is here, and here to stay. However, not without internal changes and external criticisms. Let’s take a look inside the social service’s biggest year yet.

The Wire, one of the most influential, edgy shows ever presented on television (and the President’s favorite), has a lot to teach its viewers about America’s broken institutions, the drug war, corruption, and the trials of inner city life. The show’s characters often liken their personal lives and street personas to “a game” in which the players are held captive…

(click image to enlarge) The Fortune 50 include some of the most influential and cutting edge companies in the world. A new study by Burson-Marsteller and Proof Intergrated Communications indicates that many of these companies have embraced mobile communications but they are reticent to highlight their mobile websites and tools on their corporate sites. After investigating the Fortune 50′s foray…

2010 saw it’s share of triumphs and tragedies. Nowhere was that more apparent than on twitter. With the micro-blogging social network ballooning from a mere 75 million users to nearly 190 in just a few short months, 2010 marked Twitters emergence from an internet curiosity to a dat-to-tay necessity.

Twitter can be an amazing marketing tool. Some would say that strictly from a marketing perspective you get more bang for your (time) buck than you do out of Facebook. Those who find the most success with Twitter know something that others don’t: not all Tweets are created equal. Normally, it’s timing that has the most dramatic effect on success….

What defines a successful “viral” campaign? Quality of content? Humor? How fast it blows up? Whatever it is, we know that to be “viral,” the advertisement needs to be self-replicating to an extreme degree. Based on the successes of the following 2010 marketing campaigns, we’d like to think that these fit the bill pretty nicely: The Old Spice Guy Source…

In the dark ages of the early 1990s, internet users sought to make their stamp on internet history by forging a new type of voyeurism and narcissism. In 1994 the blog was born, and since then, human interaction has never been the same.