Flush the ‘Gurus’: Why You Shouldn’t Follow Everyone Who Follows You on Twitter

The debate has raged since Twitter hit a tipping point in 2008. “Should you follow everyone who follows your Twitter account?” No. Many of the “gurus” say otherwise. We won’t name them here, as most have extremely valid points on other issues and to tarnish them over this one point would be a disservice. It’s easy to fall into the…

In a similar manner to our universe, the Internet is expanding at an incredibly rapid pace, reaching new levels of information storage and content creation every second. Perpetuated by the growth of the Internet users alongside of the migration of analog data to a digital format, the Internet has grown and will continue to grow at breakneck speed for some…

oneforty has turned the Twitterverse graphic, created by Brian Solis and Jess3 into an interactive map, called the Twitterverse console. Check it out here. You can click any app to learn more about it. Know immediately who else uses it, how well it works, tips on getting the most from it and examples of how it’s being used.

1972′s The Godfather, directed by the famed Francis Ford Coppola and featuring an all-star cast of Marlon Brando, Al Pacino, James Caan, and Robert Duvall, could be, by all accounts, one of the greatest movies of all time (just ask Stanley Kubrick ). Its reception has certainly been both critically and commercially positive; it has a 100% “Freshness” rating on…

What’s worse: to not have a presence on social media or to have one that does more harm than good? Neither is an option for businesses in 2011. You have to have a social media presence with a bare minimum of Twitter and Facebook. Your presence must be active. It doesn’t have to be super-strong or really large, but it…

The emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.

There are those who believe that social media is simply a numbers game. They will preach about getting thousands of fans and followers and hundreds of retweets and likes in an effort to get the most out of social media. They define engagement in ways that can be quantified – bigger is better from their perspective and bulk is king….