Social Media Goofs, Gaffes & Good Ideas #1

Having toiled in the marketing and social media trenches for several years now (perhaps you know me from the Landing Page Makeover Series I did on Copyblogger), I’m now turning my experience, laser-focused eye on what works and doesn’t work in the social media marketing world. Prepare yourself for my well-known, direct, sometimes amusing, but always informative, short-form analyses of…

As Twitter grows in importance as a branding, customer relations, and marketing tool, influence is becoming a key component to determining success in all three areas. While there are many ways to measure influence such as Klout, all seem to migrate to the same three basic elements: amplification, network, and reach. Increasing any one often has a direct effect on…

71% of Tweets are ignored and never seen*. Timely helps make sure that when you Tweet, you actually have an audience. And today we’re thrilled to launch Timely + unlimited accounts + unlimited collaborators to everyone! Anyone can now: – Add Unlimited Twitter Accounts: there is no limit to how many Twitter accounts you can add to Timely and/or collaborate…

From the jocks to the geeks to the band nerds, even the vast world of social media comes with its own stereotypes and teenage angst. Visit the Flowtown store if you would like to purchase a poster of this graphic.

According to a Pew Research study, internet users appear to be more active in social groups than non-internet users. Not surprisinly, the groups are also using the internet to communicate with each other. Religious groups are the most common groups frequented by internet users, but groups with older members, like AARP, are dominated by non-internet users.