How To Get The Most Out of Twitter

“Twitter is the best marketing tool in social media!” proclaims billions of social media gurus. Okay, great! Now how do we do it? “Engage! Be social! Think ‘rainbows and butterflies’ and you’ll be #winning with #tigerblood!” Unfortunately, this isn’t much of an exaggeration. We hear all the time how Twitter is about engagement. We know that it’s about being social….

Everyone has heard of “word of mouth.” It’s a grassroots style of marketing that uses the goodwill of current and future customers and magnifies it as much as possible. Two things have changed with social media emerging as a primary marketing venue. First, the potential to have messages amplified is much higher – individuals can spread their message much more…

The business world has gone beyond a state of evolution in recent years. In many years, it’s a state of genesis. Better yet, it’s a rebirth like the phoenix from the ashes. The way most businesses must operate to thrive in today’s ultra-competitive world is based upon a re-imagination of the very ideas that helped small businesses grow a century…

Let’s face it. If you run a business, you didn’t get into social media for engagement. You didn’t see it as a customer relations tool. You’re not in it for the lulz. You built your business Facebook page and your branded Twitter account because you wanted it to help with marketing. Don’t lie. As more people flock to social media…