The Evolution of the Transaction: How Humans Have Paid For Things Over the Millennia

The way in which humans have traded and purchased goods has been in constant evolution since before history began. In ancient times, things like furs and shells were traded person-to-person in exchange for goods and services. Today, monetary transactions between humans utilize sophisticated technologies that make the process simple and intuitive. Let’s take a walk through history and see how…

Source You might not know what Humphry Slocombe is. But its 311,982 Twitter followers do, and you should, too. This unique ice cream shop in San Francisco, California, is notable for both its social media presence and its interesting flavors. Purveyor of such exotic ice cream flavors as Boccalone Prosciutto, Peanut Butter Curry, and Government Cheese, the company has gained…

You can now connect Facebook Accounts and Facebook pages to Timely! Which means your Facebook posts just got a whole lot Timlier This has been the most requested feature since Timely launched last November. From within your Timely account, if you don’t have one get one here, just click ‘Add Account’ and you’ll now see an option to ‘Connect to…

Tired of trying to decide what gifts of appreciation you should send your clients and customers? Perhaps you’ve exhausted your supply of self-branded coffee mugs, refrigerator magnets, and paperweights. Thankfully, the perfect gift exists – and it will do everything your customers would ever want it to do. Here it is, the perfect super gift, in all its glory.

Source The push for social media marketing has been growing in recent years, and any modern marketing campaign must include it. But what good are social media efforts if you’re not analyzing their efficacy? Surprisingly, many people overlook an essential part of the equation: marketing metrics. These allow you to track progress and measure your ROI – both essential parts…

It is well known that referral marketing is one of the most effective – and inexpensive – forms of marketing. According to the 2010 study “Referral Programs and Customer Value,” released by researchers at the Goethe University Frankfurt and the University of Pennsylvania, referred customers tend to have a higher initial contribution margin and tend to be more loyal than…

Lavishing your clients and customers with gifts and attention can often become a 24-hour job. With that in mind, it’s best to be aware of how customers will respond to your generosity. Let’s take a look at the wining & dining lifecycle to see how some of these scenarios play out.