5 Small Business Marketing New Year’s Resolutions

Though 2011 may not have been ideal for small business owners, 2012 offers the promise of a better business year. And just as the New Year is a time to work on improving your personal life, you should also work on improving your small business, particularly your marketing efforts. Marketing is one aspect of your small business that you can…

(Danard Vincente) To survive in the business world, you must have an online presence. And for small businesses that thrive on local business, ranking highly in search engines is even more vital to your success. According to research from Webvisible and Nielsen, 63 percent of consumers and small business owners turn to the Internet first for information about local companies….

(Rosaura Ochoa) Social media is the new marketing frontier, and any business that plans to stay relevant has to adapt to new trends. Twitter is one of the most popular social media platforms, and small businesses are learning to put it to good use, as tech writer Joel Newman points out, by doing market research and building relationships through interaction….

(terren in Virginia) Good customer service is the foundation of a solid business, and it is often a deal breaker for small businesses. And in this competitive economy, having sub-par or simply run-of-the-mill customer service won’t help you get ahead. Proactively improving customer service (and not just reacting with “token” actions to counter bad press) will endear you to customers,…

More than 100 million people have flocked to Twitter since 2006, sharing stories, insights, and cat pictures. But is Twitter really for you? Find out with this helpful chart.

With an audience of 800 million potential customers, businesses are flocking to Facebook as their go-to social media marketing platform. We examine the who, how, and how much of Facebook marketing.