The idea of loving your customers or scaling caring is not new. However the tools we have at our disposal are i.e. Twitter (o.k. well newish).
With that in mind, here are 3 Twitter tips you can try, that will improve the amount of love and support you give your customers.
1. Respond to your competitors complaints
If you’re competitors customers are having issues, why not help them out. On the surface this sounds counter intuitive, but it’s not. If done right (don’t slam anyone) the impact can be huge. Read how Seemic did it here.
2. Connect your team with your customers
In a recent keynote by Jeremiah Owyang, he proclaimed that your customers do not care what department you’re in. They just want problems solved, and questions answered.
One way you could do this (and how we do it) is to monitor who signs up [with a social profile] and if any employee has an affinity for that customers interest, they might say something on Twitter.
3. Aggregating Twitter conversations
Sometimes when you correspond with a customer, they’ll need to be transitioned to support. We handle this with Twitter search, by pulling the conversation together, and then handing it off to support (cc’ing our customer).
Remember: At the end of the day, it’s all about the people.
Do you have any other tips for loving and supporting your customers?
