Facebook is the most comprehensive social media platform for small businesses owners. With a large network and the ability to interact dynamically with your fans via video, photos, updates, etc., it is one of the easiest ways to reach your consumers. And even better, the integration of multiple apps means you can do more than ever with your Facebook page — even sell your products. That’s right, you can add a virtual storefront to your page for low or no cost, allowing your consumers to shop from within the Facebook platform. Here are a few apps that can help you get set up quickly and easily.
Vendorshop is a free app that allows fans of your page to shop directly within Facebook, without being redirected to a different site. All transactions are secured, a plus for your customers. You can also create and manage different storefronts on different pages from one dashboard, a plus for you. Convenient tools like being able to share digital coupons are a win-win for both you and your fans, and the ability to track analytics means you can figure out exactly what people are looking for.
Ecwid is a free app that lets you set up a Facebook store and integrate it with your own website, LinkedIn profile, tumblr, etc. Even better, you can manage it all easily from one control panel. It also caters to international customers, offering check out in over 37 languages, and allows for multiple forms of payment, all in secure transactions.
Payvment lets you set up an ecommerce store and list unlimited products on your Facebook Page. The basic app is free, but you can upgrade for more features/tools to help you track sales and implement marketing efforts. One benefit is that all of your products are automatically listed in the larger Shopping Mall, which works as Facebook-wide mall and gives you exposure to users beyond just your fans.
If you have a large inventory or don’t want to go through the hassle of adding each product, Beetailer automatically imports product listings on your existing store. The app also allows you to customize your store. You can try the free version or upgrade for more support, analytics, marketing tools, etc.
Shoptab doesn’t have a free version available, packages range from $10 to $20 a month. It does, however, have a larger scope of options for international customers, including 45 currency options and language translation. You can easily manage all your products (and edit/upload as much as you want). The more expensive version allows for increased sales monitoring and multiple administrators.
No matter what app you choose, setting up a store on your Facebook page can only help your sales and expand your social media presence. And with various free options, it would be foolish not to.
Have you set up a Facebook store? Tell us what app you use in the comments below.