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Anatomy of an Apple Email

by Ethan Bloch on Jan 10, 2011

The emails sent by Apple to consumers are riddled with trademark characteristics, including multiple ‘Calls To Action,’ as well as the beloved ‘Hero Shot.’ Here is a breakdown of each of these characteristics and a summary of their general purpose.

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Abhi

grow up, get a life.
http://pelfusion.com PelFusion

good work…detailed graphic
http://dominiquehind.wordpress.com Dominique

Nice overview. I’m really interested in Apple emails and what they are doing. You can have a look at a few of my posts here:
- What are the common elements of Apple emails: http://dominiquehind.wordpress.com/2009/04/22/what-are-the-common-elements-in-apples-emails/
- What else could Apple be doing in their emails: http://dominiquehind.wordpress.com/2009/04/24/what-else-could-apple-be-doing-in-their-emails/
- Apple does LAM: http://dominiquehind.wordpress.com/2010/09/13/apple-does-local-area-marketing-lam-omg/

It’s really interesting understanding their template and how they adapt it.
http://infografiasdelmundo.com/2011/05/09/infografia-espanol-anatomia-de-un-mail-de-apple/ Infografía en Español: Anatomía de un Mail de Apple | Infografías del Mundo | El directorio de Infografías, Visualizaciones e Información Visual

[...] Fuente original (infografía inglesa) | Flowtown [...]
http://profiles.google.com/khayra.b Khayra Bundakji

Amazing, I didn’t consciously realize some of the points until mentioned. Thanks
http://www.onetencreative.com/2011/05/anatomy-of-an-apple-email-infographic/ Anatomy of an Apple Email | Oneten Creative

[...] Via Posted in Marketing Tags: apple, apple store, call to action, eblast, email, email marketing, flowtown, hero shot, infographic, online marketing LEAVE A COMMENT Click here to cancel reply. NAME* [...]
http://www.pieway.com/infographics/anatomy-of-an-apple-email/ Anatomy of an Apple Email | PieWay

[...] [Via] Category: Infographics Tags: apple, design, email Loading… [...]
http://emailexpert.org/anatomy-of-an-apple-email/ Anatomy of an Apple Email | email expert : Email Marketing & Digital Messaging

[...] Flowtown’s Ethan Bloch posted this great Infographic over at Flowtown’s blog. [...]
http://www.techtv101.com/features_the-visual-makeup-of-an-apple-email The Visual Makeup of an Apple Email « TechTV101 Ireland

[...] know how unique Apple emails are when they show up in your Inbox. The Anatomy of an Apple Email, from Flowtown, does a great job of visually explaining the layout and elements in an infographic [...]
http://toastup.com/2011/06/22/anatomy-of-an-apple-email-infographic/ Anatomy of an Apple Email [Infographic] – Toastup!

[...] The Anatomy of an Apple Email, from Flowtown, does a great job of visually explaining the layout and elements in an infographic with the look and feel of an Apple email. [...]
Anonymous

Apple has always created neat, well-designed emails. However, as I have been a long-time customer of theirs – both in products and in iTunes-based media purchases, I am constantly surprised at their lack of personalization in the e-mails I have received.

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