Last month, we introduced you to our new partner, Demandforce. This month, we’d like to tell you exactly how a small business owner like you can use Demandforce solutions in your everyday operations. If you run a service-based business and are hoping to automate your social media marketing efforts, streamline client communications, and build your brand, Demandforce has the tools…
Continue Reading »View CommentsIn today’s business landscape, social marketing is vital for both small and medium-sized businesses. It is a powerful tool that allows you to interact with and engage your customer base using different mediums such as email or Facebook. This constant engagement helps strengthen your customer relationships, making it essential to the success of your small business — and giving you…
Continue Reading »View Commentsjurvetson Running a small business takes a lot of time and energy. Between the many tasks and crises that constantly surface and the stress of maintaining everyday operations, a business can be stretched thin. And though marketing is one of the essential ingredients to keep a small business successfully running, many owners find it difficult or overwhelming to stay on…
Continue Reading »View CommentsThough 2011 may not have been ideal for small business owners, 2012 offers the promise of a better business year. And just as the New Year is a time to work on improving your personal life, you should also work on improving your small business, particularly your marketing efforts. Marketing is one aspect of your small business that you can…
Continue Reading »View Comments(Danard Vincente) To survive in the business world, you must have an online presence. And for small businesses that thrive on local business, ranking highly in search engines is even more vital to your success. According to research from Webvisible and Nielsen, 63 percent of consumers and small business owners turn to the Internet first for information about local companies….
Continue Reading »View CommentsWith an audience of 800 million potential customers, businesses are flocking to Facebook as their go-to social media marketing platform. We examine the who, how, and how much of Facebook marketing.
Continue Reading »View Comments(Deputado Bruno Covas) Small business owners have plenty on their plates. And though marketing is an important part of the business picture that many owners can — and should — take part in, there are some areas of marketing that are better left to professionals. As Harvard Professor Gail McGovern points out, “The benefits of outsourcing your marketing include cost savings and…
Continue Reading »View CommentsAlmost 80 percent of American adults use the Internet. Have you ever wondered what they’re doing online? Are they emailing, online shopping, or streaming Youtube videos? See above to find out more.
Continue Reading »View CommentsSource The push for social media marketing has been growing in recent years, and any modern marketing campaign must include it. But what good are social media efforts if you’re not analyzing their efficacy? Surprisingly, many people overlook an essential part of the equation: marketing metrics. These allow you to track progress and measure your ROI – both essential parts…
Continue Reading »View CommentsA recent infographic, created in collaboration by OneForty and Kissmetrics, dives into the world of Social Media Monitoring tools (SMM), showing how users feel about their current tools and which tools are preferred over others. (original post)
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