The History of Marketing

Have you ever wondered how modern marketing practices came to be? Well, so did we. After doing some research, we thought it best to tell the story through the use of this visual aid.

While few people actually like being advertised to, there are some forms of marketing that truly get under out skin. Most of us can deal with commercials, billboards, and we have even gotten used to commercials in movie theaters, but sometimes marketers push the envelope a bit too far. When their marketing efforts begin infringing upon our daily activities we…

There certainly is a lot of commentary regarding the usefulness of social media marketing, as well as the numbers of people that are engaging in the conversation. According to recent studies conducted by PostRank, we have been able to illustrate what is happening in the Internet’s social community — how people are communicating, what is changing, and where people are…

Listen up troops! As a blogger, you have entered a battle zone of content where only the strong and fearless survive. The Blogosphere is a cyber-jungle full of competitors waging war for the same readers as you. The only way to win this slug fust of stories is to take no prisoners, stay ahead of the enemies and fight your…

Model, actress and “role model”, Tyra Banks has a lot to say about success. Her intense attitude and deep insight into business and modeling has shown us what it means to be a powerful American woman. A true trailblazer in her field, Tyra was the first African American to appear on the cover of a Victoria’s Secret catalog. So, what…

Social media marketing seems to be an increasingly prevalent buzz word, and for good reason. What could still rightfully be referred to as an emerging industry, or new marketing avenue, social media marketing is growing faster than any other form of online marketing — evidenced by the increased spending by marketers, and brands.

If you get 50+ sign-ups per day for your web app, it’s impossible to manually review each one in order to figure out who’s who. If you have an influencer, for example Robert Scoble or Guy Kawasaki signing up for your app, wouldn’t you want to know? I know I would. In sales, they call this “lead scoring”, it’s the…

Gary Vaynerchuk once shared a powerful insight (fair enough Gary, you’ve shared a crap ton of powerful insights). He said so eloquently “Get out there and network. People are the people, people are the people? People are the people that are going to help you…” – Gary Vaynerchuk, Keynote at Web 2.0 Expo NY. And that’s exactly why Steve matters……

“Most people don’t follow up very well, if at all.” – Keith Ferrazzi I was talking with my Co-Founder and Adviser, Dan, the other day and we both came to the conclusion that business is all about PEOPLE. Obvious? Maybe. Well understood? Not by most. PEOPLE without FOLLOWUP = FAIL People: you meet them out and about in your daily…

Traffic… Traffic… Traffic… It’s all people talk about once they launch a website “How can I get more people to find me… how can I get more hits?” How about more conversions? You know, those things that actually deliver results, make money, move the needle. If you had a brick and mortar store with ridiculous foot traffic but you never…