Top 10 Tips to Improve Your Local SEO

(Danard Vincente) To survive in the business world, you must have an online presence. And for small businesses that thrive on local business, ranking highly in search engines is even more vital to your success. According to research from Webvisible and Nielsen, 63 percent of consumers and small business owners turn to the Internet first for information about local companies….

(Rosaura Ochoa) Social media is the new marketing frontier, and any business that plans to stay relevant has to adapt to new trends. Twitter is one of the most popular social media platforms, and small businesses are learning to put it to good use, as tech writer Joel Newman points out, by doing market research and building relationships through interaction….

(terren in Virginia) Good customer service is the foundation of a solid business, and it is often a deal breaker for small businesses. And in this competitive economy, having sub-par or simply run-of-the-mill customer service won’t help you get ahead. Proactively improving customer service (and not just reacting with “token” actions to counter bad press) will endear you to customers,…

With an audience of 800 million potential customers, businesses are flocking to Facebook as their go-to social media marketing platform. We examine the who, how, and how much of Facebook marketing.

We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user? We take a look at the demographics of Google+ and just how active they are.

(Deputado Bruno Covas) Small business owners have plenty on their plates. And though marketing is an important part of the business picture that many owners can — and should — take part in, there are some areas of marketing that are better left to professionals. As Harvard Professor Gail McGovern points out, “The benefits of outsourcing your marketing include cost savings and…

(SCA Svenska Cellulosa Aktiebolaget) Running a small business can be challenging, as most of your energy is usually spent on the day-to-day dealings that keep everything operational and running smoothly. And though you know marketing is an essential part of the big picture, it is also an area that many small businesses find difficult and even overwhelming. But it need…

(Magnet 4 Marketing) Using social media to earn your business online visibility is an essential part of marketing in today’s digital world. In order to keep up with the trends, you must utilize every social media platform as it emerges. Google Plus is the latest player in the game, and it’s a great tool for small business owners to use—many…

Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. A study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services. Who are these users? Read on to find out.