Find Your Fans: The Cost of Marketing On Facebook

With an audience of 800 million potential customers, businesses are flocking to Facebook as their go-to social media marketing platform. We examine the who, how, and how much of Facebook marketing.

(Deputado Bruno Covas) Small business owners have plenty on their plates. And though marketing is an important part of the business picture that many owners can — and should — take part in, there are some areas of marketing that are better left to professionals. As Harvard Professor Gail McGovern points out, “The benefits of outsourcing your marketing include cost savings and…

Almost 80 percent of American adults use the Internet. Have you ever wondered what they’re doing online? Are they emailing, online shopping, or streaming Youtube videos? See above to find out more.

Source The push for social media marketing has been growing in recent years, and any modern marketing campaign must include it. But what good are social media efforts if you’re not analyzing their efficacy? Surprisingly, many people overlook an essential part of the equation: marketing metrics. These allow you to track progress and measure your ROI – both essential parts…

Need to upgrade your brand’s reputation on Facebook? You may not want to rely on your fans constantly visiting your fan page. Jeff Widman, strategist at Brand Glue, a Facebook fan page management company as well as a Facebook analytics expert, found that 99% of comments on client status updates come from the News Feed, not the page Wall. Facebook…

Having toiled in the marketing and social media trenches for several years now (perhaps you know me from the Landing Page Makeover Series I did on Copyblogger), I’m now turning my experience, laser-focused eye on what works and doesn’t work in the social media marketing world. Prepare yourself for my well-known, direct, sometimes amusing, but always informative, short-form analyses of…

What’s worse: to not have a presence on social media or to have one that does more harm than good? Neither is an option for businesses in 2011. You have to have a social media presence with a bare minimum of Twitter and Facebook. Your presence must be active. It doesn’t have to be super-strong or really large, but it…

There are those who believe that social media is simply a numbers game. They will preach about getting thousands of fans and followers and hundreds of retweets and likes in an effort to get the most out of social media. They define engagement in ways that can be quantified – bigger is better from their perspective and bulk is king….

Facebook, the social networking prodigy, is growing at an astounding rate. Far from just a fad, Facebook is proving that it is here, and here to stay. However, not without internal changes and external criticisms. Let’s take a look inside the social service’s biggest year yet.

Facebook recently announced that the site now has 150 million mobile users worldwide. Much of this has to do with the rapid growth of app usage, specifically on smartphones.Perhaps not surprisingly, social networking apps are the the fastest growing category of all apps, with download rates increasing by 240% in the last year. Of these, Facebook apps are tend to…