How Important Have Apps Become?

It goes without saying that as more and more people transition to smartphones, the app industry will only get hotter. Pew’s recent report on mobile apps provided us with a wealth of information on the subject, including use demographics, most popular apps, frequency of use, and cost/number of downloads. These numbers make it clear that apps are becoming an increasingly…

Rushmore is a classic comedy about love, rivalry, and… social media? Well, not exactly, but this film does offer some advice for the aspiring marketer without  even intending to. By keeping in mind what Max Fischer learned about life through his escapades at Rushmore Academy, anyone with a passion for new media, viral content, and turning fans into customers can…

The biggest social media platform on the planet boasts a wide array of communication tools businesses use to find and engage their target communities. These digital features have been employed to hold contests and other public relations campaigns, increase email, RSS and other forms of subscription to web properties, communicate Facebook promotions to boost sales, and many other ways to…

The demographics of the most popular social networking sits are rapidly changing. Today, more than ever, older Internet users are flocking to social sites to join in the conversation. In fact, the most significant growth among these sites in the last several years has been among adults 50 years and older, which has steadily upped the average user age across…

As a tribute to XKCD‘s ‘Map of Online Communities’, we have decided to re-create our own, updated version of this map. The numbers are taken to reflect many new developments in the social networking communities, including Facebook surpassing Myspace as the preeminent online community:

Internet start-ups don’t always enjoy a very long life span. Popular fads are created every day, and even though millions of people might be surfing over to the latest and greatest website this week doesn’t mean they won’t move on next week. Much to its credit, Facebook (which may not even qualify as a start-up any longer) has stood firm…

Social Media has been called a great promotional tool of our generation. DigitalLabz.com, an online business and marketing resource, says that social outlets allow users to “gain invaluable connections with their audience and to increase their online visibility.” Among the business and marketers utilizing the power of the social web are hip-hop and rap superstars who thrive on constant exposure…

Pew Internet Research recently conducted a study to find out how neighbors communicate with each other. While face-to-face remained the primary means of communication, there are a number of ways in which members of the same communities interact online as well, such as through following on Twitter, or Friending on Facebook. The primary reasons why individuals connect online, are to…

A few years ago, it was sufficient for a website or business to merely belong to social communities like Facebook or Twitter. Joining these communities was, in and of itself, a major step to the next level of branding. Today, simple participation is not enough. True mastery of the social web now demands that a company or individual aggressively optimize…

It’s no secret that social media sites are dramatically changing the way we live and conduct our lives online. But, what this means to, and how this involves women is commonly overlooked. Perhaps surprisingly, women are online and interacting on social sites just as much — if not, more — than their male counterparts. In fact, more than half of…