Facebook Grows Up

Facebook’s demographics have changed dramatically in the last several years and site is now attracting more older users. And, this got us thinking: why did this never happen to Myspace? This graphic illustrates some of the trends across the two sites, and highlights some of their distinct differences, which especially with regards to features, may help to explain why Myspace…

The way that people interact and conduct themselves online is changing, and with the discussion surrounding privacy and social networks escalating in recent weeks, it seems that we have reached a tipping point. Pew Research recently released a study that focuses on individuals’ online identities, which takes into consideration reputation management and what people are really using online social tools…

Have you ever wondered how Americans interacted with the US Government online? Much has changed in the way the US Government communicates with the general public, and as we see the government responding and sharing via social media, are we becoming more likely to reach out and attempt to shape the way they govern us, the people?

Have you ever wondered how employees at the nation’s largest corporations were using social media?

(source) While some small business owners only see Facebook as something they have to prevent their employees from using at work, many have discovered the powerful selling ability of the popular social site. In fact, thousands of businesses are now successfully using Facebook as a marketing and promotional platform by keeping customers informed of news, sales and promotions from the…

The way people are consuming and engaging news and media is rapidly changing. Due to the number and type of media outlets accessed, and the regularity of accessing media, individuals now believe that it is easier to stay up to date with today’s changing world than ever before. Individuals, are also increasingly contributing to the conversation, in a way never…

Numerous social media sites have witnessed explosive growth of their user bases in the last several years, but it’s a known fact that the type of user a site attracts varies greatly. Have you ever wondered which sites attract the most educated of social media users, or those that pull in the highest income? Below we map the demographics of…

Have you ever wondered about the relationship between mobile phones and social media? The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down. This graphic illustrates the rates at which people access the mobile, social web, as well as what they do once they are connected.

Social media has made us more connected than ever before, and now enables a greater two-way flow of information between brands and customers And with the introduction of the mobile web and self-publishing, the conversation has become both instantaneous, and noisy.  The result has been myriad, new possibilities for brands to promote their goods and services, and for customers to…

Have you ever wondered how much we really use social media? These interesting statistics will help to illustrate our perceptions of social media, the average level of engagement, and how pervasive we have allowed it to become.