Facebook is the most comprehensive social media platform for small businesses owners. With a large network and the ability to interact dynamically with your fans via video, photos, updates, etc., it is one of the easiest ways to reach your consumers. And even better, the integration of multiple apps means you can do more than ever with your Facebook page…
Continue Reading »View CommentsGavin Llewellyn Embracing social media is key for small businesses hoping to strengthen their customer relationships in an engaging way. But with so many social media platforms across the web, it’s can be overwhelming to maintain a presence on each. A better alternative is to be active on those sites that can help your business most, but how do you…
Continue Reading »View Comments(Danard Vincente) To survive in the business world, you must have an online presence. And for small businesses that thrive on local business, ranking highly in search engines is even more vital to your success. According to research from Webvisible and Nielsen, 63 percent of consumers and small business owners turn to the Internet first for information about local companies….
Continue Reading »View Comments(terren in Virginia) Good customer service is the foundation of a solid business, and it is often a deal breaker for small businesses. And in this competitive economy, having sub-par or simply run-of-the-mill customer service won’t help you get ahead. Proactively improving customer service (and not just reacting with “token” actions to counter bad press) will endear you to customers,…
Continue Reading »Comments Off(Deputado Bruno Covas) Small business owners have plenty on their plates. And though marketing is an important part of the business picture that many owners can — and should — take part in, there are some areas of marketing that are better left to professionals. As Harvard Professor Gail McGovern points out, “The benefits of outsourcing your marketing include cost savings and…
Continue Reading »View Comments(Magnet 4 Marketing) Using social media to earn your business online visibility is an essential part of marketing in today’s digital world. In order to keep up with the trends, you must utilize every social media platform as it emerges. Google Plus is the latest player in the game, and it’s a great tool for small business owners to use—many…
Continue Reading »View Comments(image source) Have you ever looked up your business at SocialMention.com? Does it come up with no strength, no passion, no results, or no results that actually match your business. Would you rather it looks like the profile above? Then you have to get people to start talking about your business! When people start talking about your business, you’ll see…
Continue Reading »View CommentsSource What is one of the best – and most legitimate – ways to market your business? Get it in the press. Positive publicity is a fantastic way to get visibility, gain credibility, and legitimize your business. And here’s the best part: It’s free. That means small businesses don’t need the pricey services of a fancy PR firm. You can…
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