Put Your Best Tweet Forward: How to Schedule Tweets for Maximum Exposure

Twitter can be an amazing marketing tool. Some would say that strictly from a marketing perspective you get more bang for your (time) buck than you do out of Facebook. Those who find the most success with Twitter know something that others don’t: not all Tweets are created equal. Normally, it’s timing that has the most dramatic effect on success….

Remember back when this whole internet thing really took off, and any fool with an Angelfire or Geocities account could make a website? Those were the days: gaudy fuschia backgrounds with florescent text, run-on sentences, flashing buttons, automatic music players, frames that didn’t work — it was a time of great experimentation (and great failure), and I don’t know about…

In the fast-paced, ever-evolving world of the social web, it’s often hard just to figure out how to use some of the more popular sites that let you share your favorite articles and videos, much less bring traffic and followers to your site from them. With so much to think about and do on these sites, you are only going…

Have you ever wondered how much an existing customer was worth? Well, in most cases its a lot. In fact, it is 6 to 7 times more costly to acquire a new customer than to retain an existing customer. The following graphic details the the most interesting findings of several recent studies focused on customer acquisition, retention and attrition rates….

The Big Lebowski is a comedy classic about kidnapping, mystery, and a whole lot of bowling. We doubt the Coen Brothers had social media in mind when they released the movie in 1998, but the outrageous events do contain some unintentional lessons for the content marketer if you read between the lines. From the chilled-out “Dude” to the hot-headed Walter,…

By Rachel and Shane Snow Twitter: it’s the net’s largest micro-publishing service. In 2009, Nielson Media Research presented a global growth rate of 1,382%. That was over 1,100% higher than Facebook’s growth. With over 105 million registered users in early 2010, Twitter gets around 300,000 new users to sign up daily, 10 million unique visitors each month, 600 million search…

Even the most successful companies have a limited number advertising dollars to spend. Given these restrictions, it doesn’t pay to just pour money into every conceivable marketing medium there is and hope for optimal results. Instead, it makes sense to consider the actual outcome of your marketing efforts, and think about how the customer perceives different types of advertising. Below…

Okay, so you’ve got a thriving blog and have gone through the steps to earn a sizable readership. This is commendable – many blogs never move past a writer’s immediate friends and family. However, as much as you may love posting about your subject matter, keeping a large audience of readers happy with fresh content is no small task, and…

Rushmore is a classic comedy about love, rivalry, and… social media? Well, not exactly, but this film does offer some advice for the aspiring marketer without  even intending to. By keeping in mind what Max Fischer learned about life through his escapades at Rushmore Academy, anyone with a passion for new media, viral content, and turning fans into customers can…

“Ever wonder why your ice cubes taste so boring?” “Does your milk taste sour when you take a sip of it?” “You ever have a big problem taking care of your eggs and keeping them from getting squashed or spoiled?” “Ever wonder what the heck you’re going to do if you’re out on a picnic and you have an ice…