How Are Adults Using Mobile Phones?

A study by Pew Internet was recently released, which focused on mobile phone behavior among American adults. In this study, it was determined that 72% of American adult cell phone users send and receive text messages on a regular basis. While this is similar to the percentage of American teens that send and receive texts (87%), American adults still send…

The hipster lifestyle is loosely based around the search for irony (whatever that really means). But hipsters can’t be expected to mock traditional culture and stay on top of pop ‘indy’ culture, all on their lonesome. That’s why the iPhone is a hipster’s golden ticket to hipster glory. And perhaps not surprisingly, there are many apps that form the bedrock…

The world of social media is abuzz with catch phrases and proprietary terms that can make newcomers feel like they are visiting a foreign country. Learn to speak the language however, and you will earn respect and credibility amongst your peers (or you will hear them making fun of you for using too much jargon when they think they hung…

Foursquare is one of the fastest growing social communities on the Internet. In fact, BusinessInsider.com recently reported that the service is now receiving 600,000 check-ins per day. Businesses are surely loving the attention and new customers that Foursquare brings, and users love nothing more than winning the top honor for any establishment – the badge of the Mayor. Mayors get…

Okay, so you’ve got a blog and you need to build an audience, but you can’t expect to just publish away and watch the traffic roll in. In many cases, you are just one of 64 tabs your visitors have open in Firefox and you have to grab them quickly before their laptops crash or they move back to Gmail…

Social Media has been called a great promotional tool of our generation. DigitalLabz.com, an online business and marketing resource, says that social outlets allow users to “gain invaluable connections with their audience and to increase their online visibility.” Among the business and marketers utilizing the power of the social web are hip-hop and rap superstars who thrive on constant exposure…

A few years ago, it was sufficient for a website or business to merely belong to social communities like Facebook or Twitter. Joining these communities was, in and of itself, a major step to the next level of branding. Today, simple participation is not enough. True mastery of the social web now demands that a company or individual aggressively optimize…

Unbounce featured an article on their blog today, titled “The 7 Secrets to Social Media Conversion.” And, while this is topic is becoming increasingly popular among marketing professionals, few offer any actionable advice for shaping the behavior  of those making it to your website.  According to author Oli Gardner, “while they’re not as sexy as Victoria’s, or even close to…

Quality customer service is an essential task of every company that hopes to keep its customers coming back. Your customer service department is often your strongest point of contact with your customers, and a pleasant, effective experience will instill in their minds the sense that your business is one that cares about their needs and concerns. Conversely, a negative experience…

Have you ever wondered how Americans interacted with the US Government online? Much has changed in the way the US Government communicates with the general public, and as we see the government responding and sharing via social media, are we becoming more likely to reach out and attempt to shape the way they govern us, the people?