In Peer Reviews We Trust: Consumer Reviews vs. Other Ad Tactics

Review sites like Yelp can offer a helpful service to the general public and give small local businesses a chance to gain word-of-mouth momentum no ad money can buy. But this open platform also means any grumpy customer can slam your business, affecting your reputation and, ultimately, sales. The good news is you are not powerless. Not only can you…

What defines a successful “viral” campaign? Quality of content? Humor? How fast it blows up? Whatever it is, we know that to be “viral,” the advertisement needs to be self-replicating to an extreme degree. Based on the successes of the following 2010 marketing campaigns, we’d like to think that these fit the bill pretty nicely: The Old Spice Guy Source…

Twenty years ago I used a corded phone to call my best friend every Saturday for just 30 minutes. Although he lived only 15 minutes away it was still a long distance phone call and we had to keep the phone bill down. Ten years ago, when we traded those corded phones for cellular phones, long-distance was a thing of…

He is the greatest CIA agent that the CIA ever had, a decorated Vietnam war veteran, and he’s super bad. He’s a master of Kung Fu, an active revolutionary, and he will not hesitate to waste a fool. He is Black Dynamite – righteous defender of justice and children. Black Dynamite’s 2009 movie, “Black Dynamite,” follows the “veritable one-man-army” on…

It’s no secret that blogs and traditional media cover various stories differently. For one, blogs enable publishers and writers to get information out in a very timely manner. The traditional press establishment, on the other hand, is generally believed to operate at a higher level of quality and professionalism. But what about subject matter and the source of information? Below…

While the American Medical Association has yet to officially classify internet addiction as a recognized mental health disorder, the statistics show that this issue is indeed serious – with potentially dangerous side affects. Betweeen 5 % and 10% of web surfers surfers suffer from some form of web dependency.The graphic below illustrates the state of internet addiction, as well as…

If you have been anywhere near the Internet in the past decade, you might have heard of Google. In fact, you might even be reading this article on your Android phone, using the Google Chrome web browser, perhaps after receiving the link in your Gmail account. Where many Internet start-ups stick to one or two products, Google is constantly blazing…

Ad.ly, an in-stream advertising platform, has just made twitter analytics that much easier.  With the click of a button, you can quickly understand how many of your followers are engaged, what percentage of your followers are male or female, even what time of day gets you the most re-tweets! What does Ad.ly Twitter Analytics report on? Time of day you…