How To Use Social Media To Bum Out Your Customers In 2011

What’s worse: to not have a presence on social media or to have one that does more harm than good? Neither is an option for businesses in 2011. You have to have a social media presence with a bare minimum of Twitter and Facebook. Your presence must be active. It doesn’t have to be super-strong or really large, but it…

There are those who believe that social media is simply a numbers game. They will preach about getting thousands of fans and followers and hundreds of retweets and likes in an effort to get the most out of social media. They define engagement in ways that can be quantified – bigger is better from their perspective and bulk is king….

As Twitter continues to wax in popularity, the disparity of Twitter users across all demographics continues to wane. But as the Pew study also indicates, there is still a large portion of Internet users who continue to have no involvement with the site.

2010 saw it’s share of triumphs and tragedies. Nowhere was that more apparent than on twitter. With the micro-blogging social network ballooning from a mere 75 million users to nearly 190 in just a few short months, 2010 marked Twitters emergence from an internet curiosity to a dat-to-tay necessity.

Twitter can be an amazing marketing tool. Some would say that strictly from a marketing perspective you get more bang for your (time) buck than you do out of Facebook. Those who find the most success with Twitter know something that others don’t: not all Tweets are created equal. Normally, it’s timing that has the most dramatic effect on success….

It goes without saying that as more and more people transition to smartphones, the app industry will only get hotter. Pew’s recent report on mobile apps provided us with a wealth of information on the subject, including use demographics, most popular apps, frequency of use, and cost/number of downloads. These numbers make it clear that apps are becoming an increasingly…

The demographics of the most popular social networking sits are rapidly changing. Today, more than ever, older Internet users are flocking to social sites to join in the conversation. In fact, the most significant growth among these sites in the last several years has been among adults 50 years and older, which has steadily upped the average user age across…

Social Media has been called a great promotional tool of our generation. DigitalLabz.com, an online business and marketing resource, says that social outlets allow users to “gain invaluable connections with their audience and to increase their online visibility.” Among the business and marketers utilizing the power of the social web are hip-hop and rap superstars who thrive on constant exposure…

Pew Internet Research recently conducted a study to find out how neighbors communicate with each other. While face-to-face remained the primary means of communication, there are a number of ways in which members of the same communities interact online as well, such as through following on Twitter, or Friending on Facebook. The primary reasons why individuals connect online, are to…

A few years ago, it was sufficient for a website or business to merely belong to social communities like Facebook or Twitter. Joining these communities was, in and of itself, a major step to the next level of branding. Today, simple participation is not enough. True mastery of the social web now demands that a company or individual aggressively optimize…