Women and Social Media

It’s no secret that social media sites are dramatically changing the way we live and conduct our lives online. But, what this means to, and how this involves women is commonly overlooked. Perhaps surprisingly, women are online and interacting on social sites just as much — if not, more — than their male counterparts. In fact, more than half of…

We recently enjoyed a lively discussion with Twitter guru and social media expert, Ryan Holmes. A native Canadian, Holmes is the founder of  Invoke Media and more specifically, Hootsuite.com, the proverbial Chuck Norris of Twitter clients as described in our recent article: If Twitter Clients Were Action Stars. Apart from social media, Holmes is an established entrepreneur and has been…

The way that people interact and conduct themselves online is changing, and with the discussion surrounding privacy and social networks escalating in recent weeks, it seems that we have reached a tipping point. Pew Research recently released a study that focuses on individuals’ online identities, which takes into consideration reputation management and what people are really using online social tools…

Have you ever wondered how employees at the nation’s largest corporations were using social media?

The way people are consuming and engaging news and media is rapidly changing. Due to the number and type of media outlets accessed, and the regularity of accessing media, individuals now believe that it is easier to stay up to date with today’s changing world than ever before. Individuals, are also increasingly contributing to the conversation, in a way never…

Numerous social media sites have witnessed explosive growth of their user bases in the last several years, but it’s a known fact that the type of user a site attracts varies greatly. Have you ever wondered which sites attract the most educated of social media users, or those that pull in the highest income? Below we map the demographics of…

Have you ever wondered about the relationship between mobile phones and social media? The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down. This graphic illustrates the rates at which people access the mobile, social web, as well as what they do once they are connected.

Social media has made us more connected than ever before, and now enables a greater two-way flow of information between brands and customers And with the introduction of the mobile web and self-publishing, the conversation has become both instantaneous, and noisy.  The result has been myriad, new possibilities for brands to promote their goods and services, and for customers to…

Have you ever wondered how much we really use social media? These interesting statistics will help to illustrate our perceptions of social media, the average level of engagement, and how pervasive we have allowed it to become.

We pulled 1000 of the most recent updates from Twitter that featured the term ‘Facebook’ in order to find out what people were saying about that ‘other’ social behemoth. It is noteworthy that these 1,000 tweets occurred in only 13 minutes, which gives you the bigger picture that Facebook is referenced on Twitter approximately 100,000 times per day! We then…