Flowtown Acquires Twitter Recommendation Technology Who Should I Follow?

by Ethan Bloch on Nov 10, 2010
Who Should i Follow

A big question we hear a lot is: Where does social fit in a day where I have 1,000 things to do and 10 minutes to do each?

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When it comes to Twitter knowing exactly where you should spend this 10 minutes is the difference between a thriving vs. dormant Twitter account.

The acquisition of Who Should I Follow? will help us better answer this question for our customers. We won’t be necessarily be recommending people you should follow (as the name would suggest), Twitter is already really good at that! But more like people who appear to be an ideal customer and/or ideal person to engage with.

Over the coming months we’ll be taking social marketing to a whole new level, so stay tuned and sign up for Who Should I Follow updates here.

Finally I’d liket to add that Mike Champion and Gary Elliott have been awesome to work with through the transition and hand-off of WSIF. We’re proud to be the place where they can see their baby grow up!

  • Anonymous

    This should be interesting! Although I’ve never been a big fan of “who to follow”, I prefer to individually check out people’s feeds first rather than go on recommendations.

  • http://www.flowtown.com Dan Martell

    M3i, agreed … were just going to make it hyper relevant to business owners to find customers – not similar people to your existing Twitter connections.

  • http://www.parcatlkontor.com Parça Kontör

    thanks for the post, i like it and i add my bookmark, thank you very much

  • http://jeffroach.ca @jeffroach

    This sounds very useful if its focus is on relevancy. Because our profiles contain purely business content on Linkedin, it probably gives the best impression of how we represent ourselves and who we are as a company. Using the Linkedin content on my personal Linkedin profile to base recommendations for my personal twitter account and my business group profile to recommend for my business’ twitter account.

    I’m not a developer. Is that a big thing to wish for?

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