How Are Companies Leveraging Social Media?

Excellent graph! Really like how you've done this. See http://prperspectives.tumblr.com/

great info-graphic, I always find it interesting that the 3rd most popular (traffic) site (youtube) always has the least participation (accounts) of all social media accounts.

This infographic looks good…

Oh wow, this makes very good sense to me!

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Thanks – was fun working on it!

Roy, my guess is that its due to the intimate aspect of video. It's likely why video twitter (seesmic), etc had a hard time getting traction.

Love the simplicity in the graphic, simple to follow, easy to use! Well done

corporate blog just sounds awful

I am thinking about video for our blog, but you need to be real comfortable with video.

Thanks.

Interesting statistics showing the adoption of social media among larger corporations. Curious whether these are outsourced or whether they are a function of the marketing department or perhaps senior management. Low number of tweets per day…Low amount of conversation, high percentage of corporate sales tweets, low follow backs… Sounds like the corporations need a Twitter 101 class. They call it SOCIAL media for a reason.

Interesting stats, thanks for posting this.

Totally agree – most of them need Twitter 101 classes. Appreciate the comment.

This is great insight into models that SMB can study and apply to our own social media strategy

Great post

Great visuals to get the point accross impact of Social Media.

Great learning. Thanks . Keep the good job going!

Great article. cool way to approach blogging! Thanks for sharing fact and fixtures about social media

Fortune 100 are getting it right. The heavy shift to Twitter over facebook may be a tactical sign wanting to meet with professional audience over just fun loving audience in Facebook. No pun intended. My concern is that many small businesses are yet to catch up with social media fever.

Great post, very useful!

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Helpful and true. The power of social network is yet to be measure.

Thanks for this graphic, a visual approach is always easier when convincing reluctant corporates.

Thanks for the share.

I am surprised that only 33% are using blogs, i would have thought that more would be using blogs than facebook etc.

Good report to see online, it is interesting to see Europe is so far behind.

I'm surprised activity is so light — ie number of posts or tweets per week. Could this be because it measures “just” the centralized social media activity that the “company” does — versus the activity that employees do globally which is also associated with the company? For example, the company where I work has dozens of employee bloggers who write about the company and their job/profession from their unique perspective. People can subscribe (via friendfeed) on the company's website the entire group's work (or via individual subscriptions as they choose). Using this non-centralized model, my company has over 100 blog posts voluntarily written and published externally each week by its employee subject matter experts. (And thousands of tweets.) No employee is paid to be a “corporate blogger.'

Thanks for the stuffed post i found useful info in your article.

Awesome post! I'm sharing this with my company. Would you mind sharing how you created the diagram (i.e. what program)?

Well thats true and social medias such as facebook twitter are most used for this stuffs.The only thing I would have like to see would be actual screen shots of the facebook fan page.

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I appreciate the insight and vision that this site has. Spreading the words of how to make your businesses better adds to the growth and wealth of the masses.

Good post, this article is very useful.
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Thanks for this graphic, Spreading the words of how to make your businesses better adds to the growth and wealth of the masses.

Thx! Adobe Illustrator.

Hi, polly, I totally agree with you.

Hi, polly, I totally agree with you.

Helpful and true. The power of social network is yet to be measure.

thanks for helper

I think that most small to mid- sized businesses don’t understand how to put social media marketing to work for themselves. It seems to be an area surrounded by a lot of mystery, and what’s needed is someone to help clear the fog.
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I’m a little confused about this story, I better do more research before I finish reading this, thanks.

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what are trying to achieve from their social media though? customer services? sales? lead generation?

Good question……They mainly use it for promoting new products and run competitions

Very interesting reading, thanks for sharing

Big business apparently prefers tweeting over blogging. For smaller companies blogging is better than twittering because it improves Search Engine Position.

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Facebook is now the #1 must have social media business tool in Europe! Wonder if it will get as big as Google – it certainly has the potential to.
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Hi. I will try this new feature for my next site. I guess that it will be excellent results

This is very well laid out little plan you have going. I’d like to learn more about the benefits of using Facebook as a way to attract new business. I will try your model and see how I get on.
Bravo!

Social media is very powerful in marketing.

My company is rocking in social media lots of tweets and lots of shares in FB having about peoples in my Friends list in FB and more than one lac people in Like page. This is awesome. Thanks a lot to this post and my people too.

social media is the way to go these days that’s for sure..if you aren’t using it..you are falling behind

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[...] how are companies leveraging social media? [infographic] Posted on March 10, 2010 by eric ritter via flowtown.com [...]

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Wow… That is an awesome chart!! Like most people I am all about the visuals (saves a lot of time of reading haha)… Way to go. Great work.

Great info on social media

Great tips on social media

There are many things should be taken into consideration, but you’ve made a good point here. Thanks a lot for that. I will follow your way soon.

Interesting statistics. I wonder how these will comapre with present day stats? web2.0 seems like the next big thing ,so I’m sure they figures must have risen by 50% at least.

Oh wow, this makes very good sense to me

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Having good resources dispatched to social media

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Hi, polly, I totally agree with you.

[...] How Are Companies Leveraging Social Media? [...]

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Love this infographic…social media is very powerful when used in these ways. 

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