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How Are Companies Leveraging Social Media?

By Ethan Bloch on Mar 7, 2010
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Ever wonder how big businesses are leveraging social media? Burson-Martseller recently released a report highlighting the Fortune Global 100 companies and how they were using social platforms including: Blogs, Facebook, Twitter and YouTube. We have complied a graphic illustrating the most interesting of their findings:

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Kelly.max moderator
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Hi, polly, I totally agree with you.

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ethan moderator
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Thx! Adobe Illustrator.

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acer moderator
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Thanks for this graphic, Spreading the words of how to make your businesses better adds to the growth and wealth of the masses.

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wiimanlong moderator
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Good post, this article is very useful. power site.

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Steelman_12002 moderator
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I appreciate the insight and vision that this site has. Spreading the words of how to make your businesses better adds to the growth and wealth of the masses.

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mbt shoes moderator
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jinosbrovens moderator
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Well thats true and social medias such as facebook twitter are most used for this stuffs.The only thing I would have like to see would be actual screen shots of the facebook fan page. jinosbrovens

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Alex moderator
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Awesome post! I'm sharing this with my company. Would you mind sharing how you created the diagram (i.e. what program)?

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electronic cigarette moderator
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Thanks for the stuffed post i found useful info in your article.

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pollypearson moderator
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I'm surprised activity is so light -- ie number of posts or tweets per week. Could this be because it measures "just" the centralized social media activity that the "company" does -- versus the activity that employees do globally which is also associated with the company? For example, the company where I work has dozens of employee bloggers who write about the company and their job/profession from their unique perspective. People can subscribe (via friendfeed) on the company's website the entire group's work (or via individual subscriptions as they choose). Using this non-centralized model, my company has over 100 blog posts voluntarily written and published externally each week by its employee subject matter experts. (And thousands of tweets.) No employee is paid to be a "corporate blogger.'

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Customer_Futurology moderator
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Good report to see online, it is interesting to see Europe is so far behind.

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Edward Odds moderator
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I am surprised that only 33% are using blogs, i would have thought that more would be using blogs than facebook etc.

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Zane Dickens moderator
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Thanks for this graphic, a visual approach is always easier when convincing reluctant corporates. Thanks for the share.

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juliosalinas moderator
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Helpful and true. The power of social network is yet to be measure.

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apple laptop batteries moderator
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good article! Happy to share your blog! I think it good for the development of company Laptop Batteries

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Sasha Pasulka moderator
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Great post, very useful!

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Pace Butler moderator
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Fortune 100 are getting it right. The heavy shift to Twitter over facebook may be a tactical sign wanting to meet with professional audience over just fun loving audience in Facebook. No pun intended. My concern is that many small businesses are yet to catch up with social media fever.

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Animation Clips moderator
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Great article. cool way to approach blogging! Thanks for sharing fact and fixtures about social media

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Srini Balram moderator
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Great learning. Thanks . Keep the good job going!

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malvarez moderator
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Great visuals to get the point accross impact of Social Media.

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normanwrightjr moderator
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Great post :-)

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MattV14 moderator
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This is great insight into models that SMB can study and apply to our own social media strategy

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Dan Martell moderator
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Totally agree - most of them need Twitter 101 classes. Appreciate the comment.

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Jody Raines moderator
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Interesting statistics showing the adoption of social media among larger corporations. Curious whether these are outsourced or whether they are a function of the marketing department or perhaps senior management. Low number of tweets per day...Low amount of conversation, high percentage of corporate sales tweets, low follow backs... Sounds like the corporations need a Twitter 101 class. They call it SOCIAL media for a reason. Interesting stats, thanks for posting this.

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Dan Martell moderator
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Thanks.

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Anthony Barba moderator
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I am thinking about video for our blog, but you need to be real comfortable with video.

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e cigarette moderator
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corporate blog just sounds awful

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therecoach moderator
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Love the simplicity in the graphic, simple to follow, easy to use! Well done :-)

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Dan Martell moderator
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Roy, my guess is that its due to the intimate aspect of video. It's likely why video twitter (seesmic), etc had a hard time getting traction.

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Dan Martell moderator
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Thanks - was fun working on it!

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johnymaccer moderator
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Oh wow, this makes very good sense to me! Jess www.total-anonymity.us.tc

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websudasa moderator
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This infographic looks good...

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RoyMorejon moderator
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great info-graphic, I always find it interesting that the 3rd most popular (traffic) site (youtube) always has the least participation (accounts) of all social media accounts.

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nishanutter moderator
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Excellent graph! Really like how you've done this. See http://prperspectives.tumblr.com/

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FDW says:
This is nice and all but it needs to be filled out...
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