I’ve always believed people forget to ask for help. If you’re a good person who adds value, then you shouldn’t worry about asking others for help.
That’s what I realized the other day when I was optimizing a few Ads on Facebook aimed at increasing the “Fan Conversion” ratio. Essentially, we got it to about $1.07 per fan. Not bad, but I thought – you know what, there must be a better way.
What if I found all the people who were socially connected + had a network of similar friends (ex: startups + marketing) and asked them for help? Asked them to invite their friends to our Fan page?
Using Flowtown, I figured out all the contacts that were on Facebook, had a large social network and were interested or worked in the relevant field.
[ Name ],
We need more Fans on the Flowtown facebook page (1000 is our goal). The only way is for people to “suggest” or invite friends.
It’s super simple – just follow these 3 steps (only social media + start-up type folks)
Click Select All + Send, takes 20 seconds.
P.S. I’ll owe you one – appreciated.
[ Signature ]
I created this email, sent it out to the 10 best people I found, and bam: 138 new fans within 2 days. 432% increase
This number may not seem like much, but considering we started with such a low base, this has instantly and dramatically helped our Fan Page social proof for almost nothing.
Try it out for yourself. The goal is to only find the most optimal people (10-20) and ask for help.
If you’re sharing awesome content, and not being “spammy” they’ll certainly help out.
Let me know if you try it out.