My Mom’s on Facebook?

by Ethan Bloch on Sep 1, 2010
ft-mom-fb-91

The demographics of the most popular social networking sits are rapidly changing. Today, more than ever, older Internet users are flocking to social sites to join in the conversation. In fact, the most significant growth among these sites in the last several years has been among adults 50 years and older, which has steadily upped the average user age across the board. Pew Internet recently conducted a study on this steady increase in social networking site use among older American adults, the most interesting of these findings are illustrated below:

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  • http://www.jennalanger.com jennalanger

    I joined Facebook when I started college and only college students could sign up. Now I’m Facebook friends with my entire extended family – grandparents over 80 included. In fact I’m pretty sure my 60 year old dad does more status updates than me.

    I wonder what the demographics on Facebook will look like in 10 or 20 years, if we’re still using it. Any ideas?

  • http://twitter.com/jkretch jkretch

    test test will delete this comment

  • svendahl

    I love how you co-opt someone else’s research and put your logo on it. How would one know the sample size? At least link to the Pew site / report.

    Really cheesy guys.

  • FP

    “Rapily changing?” I’m frightened!

  • PeterJones

    I found a youtube video with the ten hottest moms in Europe, (I dont know if they use facebook or not, but they are really cute ) http://www.youtube.com/watch?v=Zc9WGICV_qk

  • http://twitter.com/qrarts Patrick Donnelly

    Thank you !

    I always hear ” Well, social networks don’t apply to our demographics” . Now I can say.. well, actually they do. Thank for for not only the data, but sharing it in such a great infographic.

  • Jkillbunnyrabbit

    what a wierd name 4 a website !!

  • juicebox

    There are some issues with these graphs. In the line graph, at least one of the data points is mislabeled, but worse is that “Social Networking Activity Among of Adults” (?) graph is extremely difficult to read for two reasons: green and cyan are adjacent colors, which is confusing, plus the key is in a different orientation than the graph, making the correlation between bar and date difficult (maybe I’m slow, but I had to look several times).

    Also, in the “Typical Day in the Online Life of Adult Internet Users” graph, the age group 18-29 spends 225% of their online time doing these various activities, while 65+ adds up to 129. Do you mean to say that these people are multitasking? Surely, there’s a better way to display this than traditional bar graphs with percentages (which don’t seem to have any meaning)?

  • juicebox

    There are some issues with these graphs. In the line graph, at least one of the data points is mislabeled, but worse is that “Social Networking Activity Among of Adults” (?) graph is extremely difficult to read for two reasons: green and cyan are adjacent colors, which is confusing, plus the key is in a different orientation than the graph, making the correlation between bar and date difficult (maybe I’m slow, but I had to look several times).

    Also, in the “Typical Day in the Online Life of Adult Internet Users” graph, the age group 18-29 spends 225% of their online time doing these various activities, while 65+ adds up to 129. Do you mean to say that these people are multitasking? Surely, there’s a better way to display this than traditional bar graphs with percentages (which don’t seem to have any meaning)?

  • Ninfa Carpenter

    I am a MOM and I am on facebook like any other MOM. Loving it.

  • http://blog.nga.net/ Karen Betts

    Facebook is definitely driving the popularity of social media networking sites and making it common place amongst a wide range demographics. Increased social use means people are becoming more comfortable using online communities for business: http://blog.nga.net/2010/11/nga%E2%80%99s-community-ahead-of-the-pack/

  • svellay

    good idea, but as your scatter plot x axis reflects time (even if it is not explained in the legend/help text), the ticks shouldn’t be equispaced. it makes the chart lie somehow. and colours are badly chosen: cyan and green are reused for age and dates (65+ and september 2009 for cyan, 18-29 and august 2010)
    these things make the chart difficult to decypher

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