Teens and Their Mobile Phones

Have you ever wondered what teens were really using their mobile phones for? A recent study released by Pew Internet Research has shed light on average mobile phone use among American teens. This study includes not only information regarding how much teens use their mobile phones, but what they are using them for as well, such as: to go online,…

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By Ethan Bloch on May 4, 2010

Flowtown Integrates ‘Down Under’

We’ve been longtime fans of Campaign Monitor, so it’s only natural that one day we’d integrate. Today is that day! Without further ado, we’re proud to announce full featured support for Campaign Monitor! That means you can quintuple the power of any Campaign Monitor subscriber list by having Flowtown dump in a ton of demographic and socialgraphic information. For a…

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By Ethan Bloch on Apr 27, 2010

Facebook Etiquette for Businesses

(source) While some small business owners only see Facebook as something they have to prevent their employees from using at work, many have discovered the powerful selling ability of the popular social site. In fact, thousands of businesses are now successfully using Facebook as a marketing and promotional platform by keeping customers informed of news, sales and promotions from the…

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By Dan Martell on Apr 26, 2010

Who is the Modern Media Consumer

The way people are consuming and engaging news and media is rapidly changing. Due to the number and type of media outlets accessed, and the regularity of accessing media, individuals now believe that it is easier to stay up to date with today’s changing world than ever before. Individuals, are also increasingly contributing to the conversation, in a way never…

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By Ethan Bloch on Apr 24, 2010

Why The Fremium Model Is A Lot Like Dating

Here is some food for thought. The freemium business model is a lot like dating. For those unaware, freemium is a term used to describe a service that can be used for free, but upgraded to a premium membership. Though the similarities may not seem immediately obvious, the steps by which a person becomes a user of a freemium product…

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By Dan Martell on Apr 20, 2010

What are People’s Perceptions of Spam?

When most people hear the word “Spam”, negative thoughts begin to flow. It is such a universally-loathed part of online life, yet there are many varying perceptions about Spam–whether it be about what it is, who’s responsible for curbing it, and where it comes from, etc. The below graphic represents  these points, and some of the ways people answered may…

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By Dan Martell on Apr 16, 2010

How Businesses are Utilizing Foursquare

For those unaware, Foursquare is a location-based social networking utility for mobile phones. Users of Foursquare “check in” at any establishment around their city or neighborhood, often adding comments about their experience or tips on the best items at that place. Other Foursquare users in the same area can then use each others comments and tips to their advantage when…

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By Dan Martell on Apr 14, 2010

Social Media Demographics: Who’s Using Which Sites?

Numerous social media sites have witnessed explosive growth of their user bases in the last several years, but it’s a known fact that the type of user a site attracts varies greatly. Have you ever wondered which sites attract the most educated of social media users, or those that pull in the highest income? Below we map the demographics of…

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By Ethan Bloch on Apr 9, 2010

Disasters In Outsourcing: A “What Not To Do” Guide

Outsourcing is frequently touted as a universal money-saving tactic that can produce the same end-result as traditional employment, for a fraction of the price. While this is true in some instances, outsourcing is not always a smooth transition from in-house labor. Problems frequently arise in communication, quality standards, and managerial practicality, which can jeopardize entire operations if handled improperly. Below…

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By Dan Martell on Apr 5, 2010

How are Mobile Phones Changing Social Media?

Have you ever wondered about the relationship between mobile phones and social media? The mobile web is growing at an exponential rate, and this trend shows no signs of slowing down. This graphic illustrates the rates at which people access the mobile, social web, as well as what they do once they are connected.

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By Ethan Bloch on Mar 30, 2010
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