Who’s Signing Up? Influencers = Time To Engage

If you get 50+ sign-ups per day for your web app, it’s impossible to manually review each one in order to figure out who’s who. If you have an influencer, for example Robert Scoble or Guy Kawasaki signing up for your app, wouldn’t you want to know? I know I would. In sales, they call this “lead scoring”, it’s the…

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By Dan Martell on Dec 9, 2009

My First 24 Hours With Balsamiq Mockups

0 – 10 minutes Slow to open Feels cheap Easy to break? 10 – 60 Minutes Not being able to line break in most text elements is a pain in the butt Getting into flow Feel like I’m 7 again Faulty drag select making me frustrated Having fun! (while creating mocks? geek? ) 1 – 24 Hours Mouse disappears at…

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By Ethan Bloch on Nov 16, 2009

How To Save 1 Million Kittens AND Write Better Emails, Tweets, Updates

Disclaimer: this is one of the 7 tips in our course – 7 Tips to Dominate Social Media. It happened to leak out a couple of weeks ago and so I decided to create a blog post out of it. I call it the 1-10 shareable meter It’s super simple and super duper effective. The next time you go to…

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By Ethan Bloch on Nov 2, 2009

Why We Scrapped 3.5 Months Of Development

(Matthew Dixon) Inspired by the folks over at Scout and the general transparency of startups these days, I’ve decided to give some background on our recent product pivot at Flowtown. Here’s the email that was recently sent to all of our users at Flowtown: Hi there, Since the day Dan and I started Flowtown our #1 rule was to listen…

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By Ethan Bloch on Oct 26, 2009

Why Steve Matters More Than You Ever Thought!

Gary Vaynerchuk once shared a powerful insight (fair enough Gary, you’ve shared a crap ton of powerful insights). He said so eloquently “Get out there and network. People are the people, people are the people? People are the people that are going to help you…” – Gary Vaynerchuk, Keynote at Web 2.0 Expo NY. And that’s exactly why Steve matters……

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By Ethan Bloch on Oct 6, 2009

My Secret Weapon: Follow-Up

“Most people don’t follow up very well, if at all.” – Keith Ferrazzi I was talking with my Co-Founder and Adviser, Dan, the other day and we both came to the conclusion that business is all about PEOPLE. Obvious? Maybe. Well understood? Not by most. PEOPLE without FOLLOWUP = FAIL People: you meet them out and about in your daily…

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By Ethan Bloch on Sep 30, 2009

It’s All About The Conversions

Traffic… Traffic… Traffic… It’s all people talk about once they launch a website “How can I get more people to find me… how can I get more hits?” How about more conversions? You know, those things that actually deliver results, make money, move the needle. If you had a brick and mortar store with ridiculous foot traffic but you never…

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By Ethan Bloch on May 25, 2009

We’re Focused, Man!

Isn’t Flowtown A Service Company? Great question. The truth is we launched with a focus on services, so we could better understand the problem we wanted to solve. Understanding the needs of our customers was #1 and we felt the quickest way to do that was to work with them (really work with them), add real value, and learn.  All…

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By Ethan Bloch on May 11, 2009

How To Find Relevant Followers On Twitter. Easily.

“It’s not the size of the dog in the fight, but the size of the fight in the dog.” – Archie Griffen! A big shout out to Maki, Dosh Dosh, for writing this blog post. Summary: It doesn’t matter how many people follow you on Twitter, but WHO follows you. Keeping that in mind, we’re following-up with a brief lesson…

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By Ethan Bloch on May 4, 2009

Plumbing For Diamonds: An Example In Mining And Shining By-Products

Jason Fried thinks the web industry needs to learn how to monetize their by-products; that is, the things that are created during the process of creating. Why stop with the web industry? Plumbing For Diamonds Let’s say you run a successfull plumbing business… why are you successful? Write a guide, sell it online, tell other plumbers, let it spread. Not…

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By Ethan Bloch on Apr 13, 2009
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