Social Marketing Made Easy

In today’s business landscape, social marketing is vital for both small and medium-sized businesses. It is a powerful tool that allows you to interact with and engage your customer base using different mediums such as email or Facebook. This constant engagement helps strengthen your customer relationships, making it essential to the success of your small business — and giving you…

jurvetson Running a small business takes a lot of time and energy. Between the many tasks and crises that constantly surface and the stress of maintaining everyday operations, a business can be stretched thin. And though marketing is one of the essential ingredients to keep a small business successfully running, many owners find it difficult or overwhelming to stay on…

(paz.ca) Facebook’s Timeline ushers in a new era of social media, celebrating the individual and giving you more power over your online presence. Is this the Facebook of the future? Facebook’s newest feature, Timeline, has garnered much attention since it was rolled out last month. Many love the new profile makeover, which makes all your content searchable in a highly…

Though 2011 may not have been ideal for small business owners, 2012 offers the promise of a better business year. And just as the New Year is a time to work on improving your personal life, you should also work on improving your small business, particularly your marketing efforts. Marketing is one aspect of your small business that you can…

(Danard Vincente) To survive in the business world, you must have an online presence. And for small businesses that thrive on local business, ranking highly in search engines is even more vital to your success. According to research from Webvisible and Nielsen, 63 percent of consumers and small business owners turn to the Internet first for information about local companies….

(Rosaura Ochoa) Social media is the new marketing frontier, and any business that plans to stay relevant has to adapt to new trends. Twitter is one of the most popular social media platforms, and small businesses are learning to put it to good use, as tech writer Joel Newman points out, by doing market research and building relationships through interaction….