What Would Facebook Look Like at the North Pole?

(terren in Virginia) Good customer service is the foundation of a solid business, and it is often a deal breaker for small businesses. And in this competitive economy, having sub-par or simply run-of-the-mill customer service won’t help you get ahead. Proactively improving customer service (and not just reacting with “token” actions to counter bad press) will endear you to customers,…

More than 100 million people have flocked to Twitter since 2006, sharing stories, insights, and cat pictures. But is Twitter really for you? Find out with this helpful chart.

With an audience of 800 million potential customers, businesses are flocking to Facebook as their go-to social media marketing platform. We examine the who, how, and how much of Facebook marketing.

We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user? We take a look at the demographics of Google+ and just how active they are.

(Deputado Bruno Covas) Small business owners have plenty on their plates. And though marketing is an important part of the business picture that many owners can — and should — take part in, there are some areas of marketing that are better left to professionals. As Harvard Professor Gail McGovern points out, “The benefits of outsourcing your marketing include cost savings and…

(SCA Svenska Cellulosa Aktiebolaget) Running a small business can be challenging, as most of your energy is usually spent on the day-to-day dealings that keep everything operational and running smoothly. And though you know marketing is an essential part of the big picture, it is also an area that many small businesses find difficult and even overwhelming. But it need…

Almost 80 percent of American adults use the Internet. Have you ever wondered what they’re doing online? Are they emailing, online shopping, or streaming Youtube videos? See above to find out more.

(Magnet 4 Marketing) Using social media to earn your business online visibility is an essential part of marketing in today’s digital world. In order to keep up with the trends, you must utilize every social media platform as it emerges. Google Plus is the latest player in the game, and it’s a great tool for small business owners to use—many…

Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. A study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services. Who are these users? Read on to find out.