Your Best Customers May Not Be Your Best Marketers

Source This may be surprising to hear for some, but your best, most loyal customers might be your worst marketers. This doesn’t mean that your best customers aren’t the best–it just means that they’re most vaunted qualities don’t always overlap with those of a bonafide brand evangelist. Here’s why: Your Best Customers Don’t Always Have An Audience–And Aren’t Always The…

If you are a local business looking to ramp up your online marketing campaign, the following strategies will help you get ahead of competitors in your region by putting your business in front of targeted online visitors in both local search and social media. 1. Optimize your website for local search. Your first goal should be to optimize your own…

Source Gamification. It’s the latest social media buzzword to echo off the rooftops in Silicon Valley and New York City. Or, as NPR proclaims, “the next wave of social engagement and Internet technology.” It really follows one simple rule: to get users excited about your product, you need to engage them. Fiercely. Since game mechanics may well be the wave…

Source Having an airtight influencer strategy can greatly change the direction of your brand campaign. Think of how much of a difference it can make, for example, if you get one Big Personality or Thought Leader with 50,000 fans to follow you–versus trying to seek out a few hundred fans on your own? Here are some ways to forge relationships…

If you’re into social marketing at all, this is a must. It’s like attending the top social media conference, but from home. What You Get 4 hours of educational videos and presentations Lectures from 5 top founders and CEOs of social marketing Access to the private discussion board for even more knowledge About The Deal ::imagine me speaking in my…

Curating–and sharing–a blog or website is essential to rapidly growing (and maintaining) your business. Here’s how to optimize your social sharing with as little difficulty as possible: Using The Right Blog Template One of the most important things you can do to optimize your webpage for social sharing is choose the right blog template. Make sure your blog has a…

Need to upgrade your brand’s reputation on Facebook? You may not want to rely on your fans constantly visiting your fan page. Jeff Widman, strategist at Brand Glue, a Facebook fan page management company as well as a Facebook analytics expert, found that 99% of comments on client status updates come from the News Feed, not the page Wall. Facebook…

Today, social buying and daily deals websites are found in nearly every corner of the World Wide Web. But as of late, there has been speculation that this space has expanded too rapidly, and, like an old red giant star, is ready to explode. Since our first social buying infographic we have seen parabolic growth for some sites, while others seemed to have been burned up in hyperspace. So, dust off your telescope and observe the current state of the social buying universe.

Checking in at places, movies, books, beer and other products, then sharing the check-ins on social networks, has become something natural for millions of users around the world.  Just recently, Foursquare announced that it reached the 10-million-users mark and the company reported, back in February, that it was getting 2 million check-ins per day.  How did Foursquare achieve these numbers?…

Pretzel Crisps Gifting Us @ Flowtown HQ, May 24, 2011 Big brands have been giving away free samples forever as a way to get new customers. Back in the day they use to have booths stationed at grocery stores handing out samples. The evolution of that has been street teams giving out product samples in big cities, sporting events, and concerts venues….