Social Advertising Reaching New Heights

As social networks continue to pick up steam, more and more companies are seeking new avenues to get more eyeballs on their advertisements. The truth is that when people are browsing through their social streams they pay little attention to ads placed on sidebars and banners at the top of the page. But the game is changing as social sites are expected to begin placing ads directly in the stream, making sure that viewers don’t skip over them. Thanks to a survey conducted by Pivot between May 18th and May 26th 2011, we get an insider’s look at what companies think of social advertising, how they are utilizing it, and how well they say it’s working.