How Businesses Spend Their Social Media Dollars

By Ethan Bloch on Feb 8, 2010

Social media marketing seems to be an increasingly prevalent buzz word, and for good reason. What could still rightfully be referred to as an emerging industry, or new marketing avenue, social media marketing is growing faster than any other form of online marketing — evidenced by the increased spending by marketers, and brands.

CrisisMaven

A really intriguing site und software! Will feature in my Data Visualisation References resource list, aspiring to be the most comprehensive on the net. (Will be updated a little later today, please be patient.) If you miss anything that I might be able to find for you or if you yourself want to share a resource, please leave a comment.

prosperitygal

Great data here, so glad Trey Pennington pointed us to you ;) and love that we can all share info vs being territorial with it.

Kevin D. Lyons

This is a great mash-up of the data and is pretty on target with what I hear from my clients and colleagues. Thanks for the work put in to this!

Regarding the Social Networking Sites bars it looks like we need to continue to focus on evangelism for adoption of SM in business. Could the “Somewhat” and “Not Very Beneficial” be indicative of failed or inexperienced execution?
I’m surprised to see MySpace to be such a strong factor. I would have projected YouTube and Twitter to have dwarfed MySpace. At least they do in my world.

It will be curious to see how Google Buzz will factor in to this 1 year from now...

socialmediapark

Hi, Thank you for sharing/posting on your blog :)

zaneology

This is excellent -and so nice to LOOK at visually. I am going to Share this on my Posterous and to our Small Business Community.

I appreciate you!

Zane

Ted Rex

This is great and very nicely laid out (nice original colors, too). I made this one of my three links on my Design Thought for the Day blog:
http://designthoughtfortheday.blogspot.com/2010...

All the best, Ted

ethan

Hi Ted, super cool! Thank you for sharing/posting on your blog :)

MattV14

Awesome article with great data. Im actually a bit surprised that SMB's aren't utilizing social media more. I wonder if its a generational gap? Most likely as the workforce gets younger and younger the use of social media will continue to rise.

www.kdf-comp.com

jeffmarmins

Thank you. This is one of the most valuable pieces of collected data I've seen in a bit...grateful that you assembled it into one graphic. The numbers differ a bit from others I've seen in social media as a percentage of overall marketing spend by 2014, however this has to be considered a "best guess."