Social Media Demographics: Who’s Using Which Sites?

Thank you for sharing. Great information.

Really? MySpace is make a resurgence amongst people 0-17? That's surprising….

No problem! Glad you enjoyed

Indeed. I think they like the crazy personalization aspect whereas Facebook at times can seem sterile.

MySpace also seems to still have a pretty good lock when it comes to music/bands – and I hear their new iteration, coming soon, is actually half-good.

Hey,

Does it include only US users or is it on a worldwide scale ?

Thank you

Wow. Unexpected resurgence of MySpace indeed. Did not see that coming.

Glad to see that social media is sill important to the upper categories re
higher education, higher income, older, etc.

Would also like to know this. Any help please?

There's something odd about this data, or are we to really believe that the largest segment of Facebook users have “some college”, but only 7% of them are between 18-24? Is Facebook a community of college dropouts? Please show your data and methodology.

The source is Google Ad Planner and their “…demographics are generated through demographic inference algorithms that combine third-party demographic data with Google sample data.”
So, they're not that trustable. Worst thing is this chart is all over the web like some kind of definitive source.

This would be useful if we knew (A) where the data came from and (B) when the data was gathered. That information changes rapidly. For example, in February 2009, women over 50 were the fastest growing segment on Facebook. By October, it was teenaged boys. It's important to get the latest, greatest information. Can you share your sources?

@CarriBugbee

I agree it's important to know who . . . AND also why? Why did YOU join Facebook or twitter? Post answers here or at—http://tinyurl.com/rcl4rk-blog

Love how visual this is. Will certainly be trawling through the rest of the site!

it's so cheap . http://www.lebron-james-shop.com

Hi,

I only use facebook and till todate I have experienced a dramatic change when it comes to building a huge community online that buys and sells your products

Regards – Ann

I love this information! I’d be interested to see raw numbers of users as well.

The info is good, if it is accurate. Yet, I find it hard to believe that marketing is accomplished on some of these sites. I tried Twitter and was creeped out over the “blah blah wants to follow you” and then when I was on myspace I got tired of all the things for games, and now on face book it is getting to be tiresome with all the farmvill, fishville and what not.

While no data is perfect, you have to take these results and combine them with your own experience. It’s really all about testing. This data may point you in a particular direction but your testing and results will tell you whether you’re going in the right direction. All the most successful Internet marketers test constantly to see what works and what doesn’t and what venues are most successful for their products or services. You must do the same.

I’d like to take a closer look at this data. Is there a larger version somewhere? If so, please send to amandaephillips@hotmail.com
Thank you!!!

Hi! are the results based on only USA visitors or worldwide visitors?
I am doing a thesis about social media..unfortunatly the most information is based on the USA:S Hope u can help me out!

Strange results for ages ! 40% of facebook users have 45 or more ???!!!

Awesome information

This one is too good. thanks for sharing.

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[...] Social Media Demographics: Who’s Using Which Sites? [...]

[...] Social Media Users? The above diagram illustrates the different demographics of social media users (click here to see the larger picture). What you will find is that like any other medium for marketing there is a wide range to choose [...]

Nice Demographic! Very interesting post! Thanks!

[...] example, KISSmetrics and Flowtown have each recently created infographics that break down the most popular social media sites [...]

nice to be here…. thanks for share 

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This is very well done! Thanks for posting it
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good job

[...] Onderzoek dus allereerst of jouw doelgroep wel aanwezig is op Twitter. Er bestaan verschillende onderzoeken over dit onderwerp en ook binnen Twitter kun je kijken wie en hoeveel er over de voor jou [...]

[...] However I have got used to the fact that not everyone shares my enthusiasm for the medium and I have got used to clients and potential clients when I first mention Social Media looking at me with some reservations.  Asking what benefit will it be for them?  Plus why should they use it when Social Media is for young people and their clients are in the older category?  Well as I do face to face with clients I am going to mention in this blog article how social media is beneficial.  But to clarify the younger age view this is simply not true both Facebook and Twitter have significant and growing use in the 30 plus market as the following link shows.  http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites?display=wide [...]

Have you received an answer on whether this data is for US or worldwide?  I need to clarify this in my thesis as well

I would also like to know this.  Any updates?

This is US only.

It is US.

[...] LinkedIn, Reddit, and Twitter have the largest proportion of members who earn more than $150,000 annually. (Flowtown) [...]

Thanks, great job! Do you happen to have this in adobe format? I’m just looking for a readable one page format.

If so, please email me at adam.heugel@gmail.com

Thanks again!

Adam

Unfortunately we don’t. Just the PNG we have here. You might be able to download it and then convert to PDF though.

[...] one you’ve ever heard of, stop yourself. Go to where your customers are. Here’s a quick map that shows all the different demographics that are found on each [...]

[...] only for ‘tweens, has finally grown up and is ready for business prime time. In fact, 41% of Facebook’s population is over the age of 45. Integrating Twitter and Facebook into your marketing campaigns is an [...]

Wow, Great social media graph done by you

anyone know where I could find this info (especially income levels) in a more recent (2011) study??

[...] Popular Site Demographics [...]

[...] Source & credit : http://www.flowtown.com [...]