Tip #1: Social Media is a TOOL SET, Not a TODO LIST

Just because it’s a social network doesn’t mean you should be on it. What are you strengths?

If you can’t do video, don’t be on YouTube. If you can’t write, don’t have a written blog; or get someone else to
write it.

Remember: A dormant Twitter account is worse than no Twitter account. If you set it up be prepared to engage,
that’s what it’s there for and that’s what it’s there for.

It’s all about leveraging TOOLS you ENJOY using!