There’s been lots of buzz and several fabulous mentions about Flowtown all around the web recently. Bloggers are writing about how they use Flowtown (you may be surprised by some uses!), what they’re learning about their subscribers, and how that’s helping their business. Here’s a roundup of some of our favorite pieces:
Integrating Email and Social Media with Flowtown
Jay Baer (@jaybaer) calls Flowtown “a social anthropologist, hidden in your keyboard” at his blog, Convince and Convert. In addition to describing several of Flowtown’s features and giving corresponding images, he says Flowtown is the most exciting new social media tools he’s seen in months. Don’t worry, that social anthropologist in your keyboard won’t complain about working overtime.
Using Flowtown to be more social with your subscribers
Ben Chestnut, CEO of MailChimp.com (@benchestnut) gives an incredibly detailed look at how to use Flowtown on the MailChimp blog. He presents lots of Flowtown images and talks about how Flowtown is useful to him when it comes to learning about his customers, creating relationships with them, and writing content better geared toward them. Flowtown even helped Ben come to the decision to include parrots in his next email newsletter (lots of his subscribers are into parrots)!
Spring Cleaning Your Online Tools
Dylan Boyd (@dtboyd) of The Email Wars describes Flowtown in his list of tools he uses all week long. He says “If Social and email had a baby it would be named Flowtown.” And wouldn’t it just be the cutest (and most useful) baby ever?
Flowtown knows what you’re wearing
Clay Hebert (@clayhebert) at Daily Sense features an informative interview with Flowtown’s co-founder Ethan Boch and claims Flowtown knows “your customers better than you do.” And you know, Flowtown may just know what you’re wearing, depending on what you choose to share on social media platforms.
What is Social Discovery?
Paul Holmes (@tpholmes) writes on PaulHolmes.ca about social discovery and says he’s convinced it will start becoming an even more integrated component for serious marketing departments over the next year. He predicts people will be hearing a lot more about Flowtown very soon and describes co-founder Dan Martell as a “pretty swell guy.”
How to Find the Opposing Party on Facebook
Lee Rosen (@LeeRosen) of Divorce Discourse comes up with the idea that Flowtown’s services can be used by more than small businesses. In fact, he thinks it’s a good idea for divorce lawyers to use Flowtown to come up with some dirt on their clients’ spouses. How about that? Flowtown can actually help you find your soon-to-be-ex’s dirty laundry.
HOW TO Ideas on Using Social Media for Trade Show Exhibiting
Nate Riggs (@nateriggs) writes a post on NateRiggs.com that mentions Flowtown as a “cool tool” he talked about in his presentation at the Skyline Exhibitor Exchange. He calls it a killer time-saving application and says it’s “one of the first in a big movement towards the convergence of email and social media technology.”
How to find your people on the social web- fast!
Maddie Grant (@maddiegrant) of SocialFish says Flowtown could be “HUGE for associations.” She says the pricing is quite reasonable and gives a great screen shot to show how Flowtown presents the information it discovers. She says Flowtown is a truly awesome tool and we agree.
Flowtown wants to bring email (back?) into social media
Daniel Luxemberg (@dluxemburg) writes a post at SnapDragon Consultants’ blog, Snap Judgements about Flowtown’s task of bringing email back to social media. He displays a screen shot of his Flowtown profile, to show what a full profile looks like and discusses several ways Flowtown can be useful for small businesses. He points out that Flowtown doesn’t use, “magical social Web x-ray vision” (but how cool would that be?), but uses the power of automation instead.
Flowtown- Found in the smart marketer’s toolbelt
Rob Bertholf (@rob) of Rob.Bertholf.com lists the benefits of using Flowtown as allowing one to have increased engagement with subscribers and allowing one to get a snapshot of customers. He says Flowtown is a marketer’s new friend. And we hope Flowtown will soon be a marketer’s BFF.
We’re absolutely loving all this great Flowtown coverage and have even learned a few things we didn’t realize Flowtown could do, like help you in a divorce! Thank you to everyone who’s blogged about Flowtown and we hope you’ll continue to use it for your social email marketing purposes.
If you’ve tried Flowtown, leave a comment and let us know how it’s helped you and what you’ve discovered about your customers.