Who Are the Millennials?

by Ethan Bloch on Jul 16, 2010
Millennials-7-16

There’s been a lot of talk about who millennials are and how different they are from ‘Gen-Xers’ and the ‘Baby Boomers’, but a lot of this commentary has to do with attitudes and priorities. Pew has recently done a study on millenials and how they access media and technology, which proved the basis for the graphic below. It is primarily concerned with how media and technology play a major role in shaping who millennials are, and how they interact with one another. It also addresses who millenials are, what’s important to them, how they value marriage and education, and other interesting facts and figures.

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  • jessiex

    Mercy. Why, why, why did Pew Research do such a disservice to the conversation around Millennials? Pew's research spoke to a demographic and they gathered data for that demographic. Something like 18-29 year olds. Yet the last Millennial was born in 2002-ish. That makes them more like 8-29 (8-28, to be more correct, with GenX being 29-29 in 2010).

    So, ALL of Pew's data is wrong. It's not wrong for the demographic. But it is wrong for the generation that is the Millennials.

  • RaggyWow

    Wow, OK dude now thats what I am talking about

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  • guest

    The way I understood it, because of the extra steps Pew would need to take to research minors (different ethics standards, including the need to get parental permission–which may skew results), they chose to do only poll only for the segment of the generation that is 18 or over. I'm sure you can find the exact reasoning in the methodology: http://pewresearch.org/millennials

  • jessiex

    I get that. The problem is Pew says their data is for Millennials, but
    it's not: it's for a demographic slice, which is quite diff than stats
    about a generation. 'Tis, IMO, irresponsible presentation of info
    from Pew.

  • http://ukwelii.wordpress.com/about Mark Kaigwa

    This is great. Thanks to Guy Kawasaki for sharing too. Neat infographic.

  • http://twitter.com/CandiceSeiger Candice Seiger

    Each time a new generation ages into adulthood the measurement issue and how to present data comes up. The exact definition of a Millennial will probably change another time or two. We studied a specific group of Millennials in Luminosity Marketing's Boomerang Study. http://bit.ly/9THRtH

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  • David

    Some use 1977 as the start of the Millenial Generation, and here’s why:

    1. A chart on a website proves that the “Baby Bust” REALLY ended that year, and an era of steadily rising birthrates began. According to the chart, 3.3 million babies were born in 1977, while 3.14m were born in ’76 (a difference of 160,000).
    2. Those born that year just came of age when the web first became available to the general public in ’95, hence the term “net generation,” or another name for gen y.
    3. Studies have shown that people born in the late 1970s have very similar attitudes to those born in the ’80s (the former also voted 66 – 32 in favor of Obama).

    I, however, believe that ANYONE can be a Millenial if he/she is tech – savvy, open – minded to ALL kinds of diversity, and is into the latest music and entertainment. The reason for this is that there are just some people who do not fit into the generation to which they were assigned, which is why dates do not matter. I say let everyone pick whichever generation best matches their CHARACTERISTICS.

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    The reason for this is that there are just some people who do not fit into the generation to which they were assigned, which is why dates do not matter.

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