Who Are the Millennials?

Each time a new generation ages into adulthood the measurement issue and how to present data comes up. The exact definition of a Millennial will probably change another time or two. We studied a specific group of Millennials in Luminosity Marketing's Boomerang Study. http://bit.ly/9THRtH

This is great. Thanks to Guy Kawasaki for sharing too. Neat infographic.

I get that. The problem is Pew says their data is for Millennials, but it's not: it's for a demographic slice, which is quite diff than stats about a generation. 'Tis, IMO, irresponsible presentation of info from Pew.

The way I understood it, because of the extra steps Pew would need to take to research minors (different ethics standards, including the need to get parental permission--which may skew results), they chose to do only poll only for the segment of the generation that is 18 or over. I'm sure you can find the exact reasoning in the methodology: http://pewresearch.org/millennials

Wow, OK dude now thats what I am talking about www.real-anonymity.net.tc

Mercy. Why, why, why did Pew Research do such a disservice to the conversation around Millennials? Pew's research spoke to a demographic and they gathered data for that demographic. Something like 18-29 year olds. Yet the last Millennial was born in 2002-ish. That makes them more like 8-29 (8-28, to be more correct, with GenX being 29-29 in 2010). So, ALL of Pew's data is wrong. It's not wrong for the demographic. But it is wrong for the generation that is the Millennials.