Who is the Modern Media Consumer

The way people are consuming and engaging news and media is rapidly changing. Due to the number and type of media outlets accessed, and the regularity of accessing media, individuals now believe that it is easier to stay up to date with today’s changing world than ever before. Individuals, are also increasingly contributing to the conversation, in a way never before experienced. The graphic featured below illustrates the way people in 2010 access, disseminate and contribute to modern media.