If you get 50+ sign-ups per day for your web app, it’s impossible to manually review each one in order to figure out who’s who.
In sales, they call this “lead scoring”, it’s the process of assigning a weight to each lead based on specific characteristic of the lead; company size, time to purchase, pages they visited on your site, etc.
The problem is how can I do this at scale, for web apps? And that’s where Flowtown comes in.
Theoretically, you could wire up your reg flow to pass email addresses into Flowtown and then pass any Twitter accounts we find through an influencer API like Klout.
If we used Guy Kawasaki as an example, here’s how it would look.
Step 1) Flowtown Social Discovery: Who are you and what online accounts do you have?
[email removed for privacy]
Location: San Francisco, CA, US
Chief Evangelist, Apple Computer, Inc.
University of California, Los Angeles,
University of California, Davis – School of Law,
Managing Director, Garage Technology Ventures
friendster.com | Profile: http://profiles.friendster.com/48337304
hi5.com | Profile: http://hi5.com/friend/p163820742–Guy_Kawasaki–html
linkedin.com | Profile: http://www.linkedin.com/in/guykawasaki
linkedin.com | Profile: http://www.linkedin.com/pub/9/a03/256
myspace.com | Profile: http://www.myspace.com/guykawasaki
twitter.com | Profile: http://twitter.com/GuyKawasaki
twitter.com | Profile: http://twitter.com/truemors
twitter.com | Profile: http://twitter.com/truemorista
pandora.com | Profile: http://www.pandora.com/people/guy0803
photobucket.com | Profile: http://s169.photobucket.com/albums/u226/Truemors/
Step 2) Influence: How influential are you on Twitter? via. Klout
Step 3) Engage
Then I can set it so if anyone registers for my app and has a Klout score over 70, Flowtown emails me the social discovery results so I can follow up with them and engage more intimately.
- Follow on Twitter via our Brand Account
- Email follow up w/ specific “How To” relevant to their position or interest.
We think this is pretty powerful.
Do you have any other ideas on how you could use the social data we find?