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Why Email Marketing Is Still In Vogue

by Dan Martell on Oct 25, 2010

With the recent advancement and diversification in online marketing strategies, some might think that email marketing is a relic of the past; but the numbers tell a different story. Not only is marketing via email a cheap alternative to other forms of direct marketing, but the ROI is also exceptionally high – giving marketers the best of both worlds. Here is a look at the email marketing industry, and why it might be the right marketing option for your business.

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http://www.flowtown.com Dan Martell

Is this really news to anyone?

Guess how many emails Groupon sends EVERYDAY? Think about how Facebook gets you to come back and engage (think tagged photo notifications).

Do you have any other stats worth mentioning?
http://twitter.com/leksicology Leksi

Quick question: in the final category of text-only email are you referring to specifically direct-response copy?
Daniel Gonzalez

Where do you guys get the data for these info graphics?
http://www.techiemania.com Sathish

Its really awesome to see these kinda infographics again and again
http://twitter.com/codygibbs Cody Gibbs

Dan, I get clients all the time wanting to move away from e-mail. I always emphasize the need to continually focus and improve on email campaigns. This is extremely helpful in proving that e-mail should take precedence over less effective methods of advertising.

Just because you knew something already doesn’t mean it isn’t a valuable resource for a lot of people.
http://twitter.com/mislocin Michal Slocinski

In this infographic you say “there is projected 11% increase from 2010 to 2014″ but on the Y axis of the diagram value goes from something around 750k$ to 2B$ …
Spiro

You got to love infographics. Good illustration of how effective email marketing is, thanks Dan — mailblaze.com
Anonymous

For reasons why email ROCKS for marketing check out my weekly “List Building for Bloggers” series starting http://blog.feedblitz.com/2010/11/why-arent-email-lists-extinct-in-age-of.html
http://twitter.com/ReeseBY Reese Ben-Yaacov

Love the infographics! I have been trying to explain to one of my clients the power of email marketing. I am going to send them this in hopes that they will “get” how powerful and important it is!
V Kharidar

Interesting insides. Where is the source (data) for generating these infographics? is there a full article or case study behind of these data ?
Thanks for sharing
http://ethanbloch.com ethan

Hi there – data sources are in the footer of the Infographic: http://cl.ly/3M3f3f223Q3V312G152p
kstan

thanks for the above info
http://pongasecomodo.wordpress.com/2011/05/27/el-email-marketing-sigue-vivito-y-coleando/ El email marketing sigue vivito y coleando « Póngase ;) Cómodo

[...] se remonta a tiempos pasados y caducos. Nada más lejos de la realidad. Los datos publicados en Flowtown indican todo lo contrario. El email marketing parece que sigue siendo una herramienta poderosa y [...]
Anonymous

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Anonymous

Email marketing is much easier to work one. Besides the it is cheaper, it is not time consuming and you could directly send it to your contacts.

marketingconcept
http://twitter.com/giraffeling Giraffeling

It’s really good! Is there any recent though?
http://profile.yahoo.com/ZHDCMEFLOB2XXIUNUEKZCTBSRA Anonymous

nice info-graphic
do you have the stats for the 2012? would you say that the same thing is still valid?
telemarketing lists