Why We Scrapped 3.5 Months Of Development

(Matthew Dixon)

Inspired by the folks over at Scout and the general transparency of startups these days, I’ve decided to give some background on our recent product pivot at Flowtown.

Here’s the email that was recently sent to all of our users at Flowtown:

Hi there,

Since the day Dan and I started Flowtown our #1 rule
was to listen to our customers.

And it turns out our customers were telling us they
weren’t satisfied with the Flowtown landing page
application.

Additionally at a .05% paid user conversion rate
the metrics were telling us the same thing.

Now we could have put more time and more energy into
making the landing page app better / more useful.

Or we could embark (pivot) down a new path that was
immediately valuable and useful to our customers
– a path discovered via. months of feedback.

We choose the later and on Wednesday October 21st
what we’re calling in house as ‘new’ Flowtown,
officially launched.

It’s still early, but the immediate response has been
strong and positive.

If you’ve ever used email as a marketing tool, you need
to goto Flowtown.com and watch the 2 minute video demo:

http://flowtown.com

Thank you for being an early supporter of Flowtown.

Here’s to an exciting future!!

P.S. Your previous login/password still works and if you
had any existing contacts in Flowtown we took the liberty
of running them through our social discovery service,
free of charge!

Ethan Bloch
CEO and Co-Founder

http://www.flowtown.com

(e) ethan.bloch@flowtown.com
(t) http://twitter.com/ebloch